Publicação
E-commerce and internal logistics: Decathlon’s case
| Resumo: | Nowadays, with more and more players entering the market and consumers becoming more demanding, it is very important that companies are able to deliver the best possible product, in the right quantity, at the right time, at the right price, and in the right way. Therefore, it is crucial that companies are able to improve their processes in order to deliver quality and speed to the customer, but at the same time manage to increase their profit margins. Decathlon is a giant in the sports retail market, always trying to increase its market share by gaining new customers by presenting quality products at an affordable price. In addition to selling its products in its own 38 physical stores, the company intends to increase the number of online orders, sending the order directly to the customer's home or giving the customer the option to pick it up at a Decathlon store. This new form of commerce has a large margin for growth, and so it is extremely important that the logistics processes associated with these online orders are increasingly efficient, so that they can cope with the growing number of orders, delivering the quality that Decathlon customers are used to. This company is committed to the continuous improvement of its supply chain, identifying opportunities and wanting to improve its performance, which made this project possible. This work begins by describing the processes in practice at the Regional Supply Center of Decathlon Portugal, located in Setúbal, then aims to analyze them and understand in which of them there may be improvements possible to implement in the short term, present these improvement proposals and their impact after implementation. |
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| Autores principais: | Cardoso, Ana Beatriz Martins |
| Assunto: | Decathlon Sports retail Processes Warehouse Continuous improvement Eficácia -- Efficiency Retalho desportivo Processos Armazém Melhoria contínua |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | Nowadays, with more and more players entering the market and consumers becoming more demanding, it is very important that companies are able to deliver the best possible product, in the right quantity, at the right time, at the right price, and in the right way. Therefore, it is crucial that companies are able to improve their processes in order to deliver quality and speed to the customer, but at the same time manage to increase their profit margins. Decathlon is a giant in the sports retail market, always trying to increase its market share by gaining new customers by presenting quality products at an affordable price. In addition to selling its products in its own 38 physical stores, the company intends to increase the number of online orders, sending the order directly to the customer's home or giving the customer the option to pick it up at a Decathlon store. This new form of commerce has a large margin for growth, and so it is extremely important that the logistics processes associated with these online orders are increasingly efficient, so that they can cope with the growing number of orders, delivering the quality that Decathlon customers are used to. This company is committed to the continuous improvement of its supply chain, identifying opportunities and wanting to improve its performance, which made this project possible. This work begins by describing the processes in practice at the Regional Supply Center of Decathlon Portugal, located in Setúbal, then aims to analyze them and understand in which of them there may be improvements possible to implement in the short term, present these improvement proposals and their impact after implementation. |
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