Publicação
Analysing AI-generated luxury fashion: The perceived value and customer’s purchase intention
| Resumo: | AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance. |
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| Autores principais: | Bilro, R. G. |
| Outros Autores: | Loureiro, S. M. C.; Matias, M. |
| Assunto: | AI-generated luxury fashion Perceived value Purchase intention Perceived quality Brand image |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | AI-generated luxury apparel poses a significant challenge to the traditional conventions of creativity and design. This research offers a distinctive opportunity to investigate the intersection of human and artificial intelligence creative processes while evaluating consumer perceptions and valuing these transformative innovations. In a period characterised by heightened apprehensions over generative AI, the investigation of consumer perceived value and willingness to purchase AI-generated luxury apparel holds significant relevance. |
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