Publicação
Sensitive communication of Human Rights: case study of the European Foundation of Human Rights
| Resumo: | The literature has conceptualized Public Relations as a paradigm that encompasses organizational identity, communication, and management, with influence on an organization's image. An essential attribute of this approach consists of a complex interactions system that is established at the corporate level with multiple stakeholder groups. If we want to take seriously the construction of a respect culture for diversity, Human Rights, and the construction of a democratic society, it is primordial to discuss communication. The interest in studying the Public Relations discipline extends to organization communication, strategies and behavior change. Public Relations can be seen as a support function that solves problems in organizations and societies, an impetus for the appeal of social awareness. In our everyday life, there are many ways of communication. But in some cases we need to communicate in a more caring way. As a means of organizational communication, sensitive communication is used by people to deliver information in a way that tries to meet the needs and wants of its target audience. The purpose of this paper is to examine the strategies and methods of Public Relations towards sensitive communication using a case study during an international internship. The present work is about a Public Relations internship at the European Foundation for Human Rights, a Lithuanian company specialized in protecting and promoting the rights and ethics of minorities living in Lithuania. This investigation presents in detail the specific characteristics that motivated, conditioned, and characterized the realization of this internship, as well as the importance of Public Relations in an active role in society, so that it is possible to achieve a sensitive communication for Human Rights. |
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| Autores principais: | Paiva, Inês Ferreira |
| Assunto: | Human rights Third sector Sensitive communication Public relations Direitos Humanos Terceiro setor Comunicação sensível Relações públicas |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Científico do Instituto Politécnico de Lisboa |
| Resumo: | The literature has conceptualized Public Relations as a paradigm that encompasses organizational identity, communication, and management, with influence on an organization's image. An essential attribute of this approach consists of a complex interactions system that is established at the corporate level with multiple stakeholder groups. If we want to take seriously the construction of a respect culture for diversity, Human Rights, and the construction of a democratic society, it is primordial to discuss communication. The interest in studying the Public Relations discipline extends to organization communication, strategies and behavior change. Public Relations can be seen as a support function that solves problems in organizations and societies, an impetus for the appeal of social awareness. In our everyday life, there are many ways of communication. But in some cases we need to communicate in a more caring way. As a means of organizational communication, sensitive communication is used by people to deliver information in a way that tries to meet the needs and wants of its target audience. The purpose of this paper is to examine the strategies and methods of Public Relations towards sensitive communication using a case study during an international internship. The present work is about a Public Relations internship at the European Foundation for Human Rights, a Lithuanian company specialized in protecting and promoting the rights and ethics of minorities living in Lithuania. This investigation presents in detail the specific characteristics that motivated, conditioned, and characterized the realization of this internship, as well as the importance of Public Relations in an active role in society, so that it is possible to achieve a sensitive communication for Human Rights. |
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