Publicação
Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry
| Resumo: | Lately, there has been a surge of interest in spatial computing, which combines AR, VR and other technologies, especially in the health industry. While a lot has been done on its applications in such clinical aspects as surgeries and patient experience enhancement, there is less info on its application in medical equipment marketing in hospitals. This paper presents the current trends and practices in the use of networks of immersive technology in marketing medical devices. Besides surveying the secondary literature, the present investigation examines three case studies in this sector. Nowadays, most applications are not focused on promoting medical devices, making it easy to achieve innovation in this field mainly by utilising immersive technology, which has been developed for other industries. |
|---|---|
| Autores principais: | Alves, Carlos Manuel Ferreira |
| Outros Autores: | Reis, José Luís; Machado, José Manuel |
| Assunto: | AR/MR in Medical Equipment Sales Augmented Reality Clinical Applications of AR/MR E-commerce for Medical Devices Medical Device Commercialization Medical Device Demonstration Spatial Computing Ciências Naturais::Ciências da Computação e da Informação |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Minho |
| Idioma: | inglês |
| Origem: | RepositóriUM - Universidade do Minho |
| _version_ | 1867437913670680576 |
|---|---|
| author | Alves, Carlos Manuel Ferreira |
| author2 | Reis, José Luís Machado, José Manuel |
| author2_role | author author |
| author_facet | Alves, Carlos Manuel Ferreira Reis, José Luís Machado, José Manuel |
| author_role | author |
| contributor_name_str_mv | RepositóriUM - Universidade do Minho |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Alves, Carlos Manuel Ferreira\"},{\"Person.name\":\"Reis, José Luís\"},{\"Person.name\":\"Machado, José Manuel\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | RepositóriUM - Universidade do Minho |
| datacite.creators.creator.creatorName.fl_str_mv | Alves, Carlos Manuel Ferreira Reis, José Luís Machado, José Manuel |
| datacite.date.Accepted.fl_str_mv | 2024-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-05-31T06:30:09Z |
| datacite.date.embargoed.fl_str_mv | 2025-05-31T06:30:09Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | AR/MR in Medical Equipment Sales Augmented Reality Clinical Applications of AR/MR E-commerce for Medical Devices Medical Device Commercialization Medical Device Demonstration Spatial Computing Ciências Naturais::Ciências da Computação e da Informação |
| datacite.titles.title.fl_str_mv | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| dc.contributor.none.fl_str_mv | RepositóriUM - Universidade do Minho |
| dc.creator.none.fl_str_mv | Alves, Carlos Manuel Ferreira Reis, José Luís Machado, José Manuel |
| dc.date.Accepted.fl_str_mv | 2024-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-05-31T06:30:09Z |
| dc.date.embargoed.fl_str_mv | 2025-05-31T06:30:09Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://hdl.handle.net/1822/95909 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Elsevier |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.rights.rights.copyright.fl_str_mv | openAccess |
| dc.subject.none.fl_str_mv | AR/MR in Medical Equipment Sales Augmented Reality Clinical Applications of AR/MR E-commerce for Medical Devices Medical Device Commercialization Medical Device Demonstration Spatial Computing Ciências Naturais::Ciências da Computação e da Informação |
| dc.title.fl_str_mv | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_5794 |
| description | Lately, there has been a surge of interest in spatial computing, which combines AR, VR and other technologies, especially in the health industry. While a lot has been done on its applications in such clinical aspects as surgeries and patient experience enhancement, there is less info on its application in medical equipment marketing in hospitals. This paper presents the current trends and practices in the use of networks of immersive technology in marketing medical devices. Besides surveying the secondary literature, the present investigation examines three case studies in this sector. Nowadays, most applications are not focused on promoting medical devices, making it easy to achieve innovation in this field mainly by utilising immersive technology, which has been developed for other industries. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | conferencePaper |
| fulltext.url.fl_str_mv | https://repositorium.uminho.pt/bitstreams/05b660b3-3cf1-45b7-9a66-9b35559ef46f/download |
| id | rum_7b913b247e15b9bbdcaaee933dc32b95 |
| identifier.url.fl_str_mv | https://hdl.handle.net/1822/95909 |
| instacron_str | repositorium |
| institution | Universidade do Minho |
| instname_str | Universidade do Minho |
| language | eng |
| network_acronym_str | rum |
| network_name_str | RepositóriUM - Universidade do Minho |
| oai_identifier_str | oai:repositorium.uminho.pt:1822/95909 |
| organization_str_mv | urn:organizationAcronym:repositorium |
| person_str_mv | Alves, Carlos Manuel Ferreira Reis, José Luís Machado, José Manuel |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Elsevier |
| reponame_str | RepositóriUM - Universidade do Minho |
| repository_id_str | urn:repositoryAcronym:rum |
| service_str_mv | urn:repositoryAcronym:rum |
| spelling | engElsevierporLately, there has been a surge of interest in spatial computing, which combines AR, VR and other technologies, especially in the health industry. While a lot has been done on its applications in such clinical aspects as surgeries and patient experience enhancement, there is less info on its application in medical equipment marketing in hospitals. This paper presents the current trends and practices in the use of networks of immersive technology in marketing medical devices. Besides surveying the secondary literature, the present investigation examines three case studies in this sector. Nowadays, most applications are not focused on promoting medical devices, making it easy to achieve innovation in this field mainly by utilising immersive technology, which has been developed for other industries.application/pdfporTransforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industryAlves, Carlos Manuel FerreiraReis, José LuísMachado, José ManuelHostingInstitutionOrganizationalRepositóriUM - Universidade do Minhoe-mailmailto:repositorium@usdb.uminho.ptrepositorium@usdb.uminho.ptCITATIONAlves, C., Reis, J. L., & Machado, J. (2024). Transforming Sales in Healthcare: The Impact of Augmented Reality and Spatial Computing on the Medical Equipment Industry. Procedia Computer Science. Elsevier BV. http://doi.org/10.1016/j.procs.2024.11.172ISSNIsPartOf1877-0509DOIIsPartOf10.1016/j.procs.2024.11.1722025-05-31T06:30:09Z20242025-04-04T15:00:00Z2024-01-01T00:00:00ZHandlehttps://hdl.handle.net/1822/95909http://purl.org/coar/access_right/c_abf2open accessAR/MR in Medical Equipment SalesAugmented RealityClinical Applications of AR/MRE-commerce for Medical DevicesMedical Device CommercializationMedical Device DemonstrationSpatial Computinghttp://www.oecd.org/science/inno/38235147.pdfFields of Science and Technology (FOS)Ciências Naturais::Ciências da Computação e da Informação302825 bytesother research producthttp://purl.org/coar/resource_type/c_5794conference paper2024http://creativecommons.org/licenses/by-nc-nd/4.0/openAccesshttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorium.uminho.pt/bitstreams/05b660b3-3cf1-45b7-9a66-9b35559ef46f/download |
| spellingShingle | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry Alves, Carlos Manuel Ferreira AR/MR in Medical Equipment Sales Augmented Reality Clinical Applications of AR/MR E-commerce for Medical Devices Medical Device Commercialization Medical Device Demonstration Spatial Computing Ciências Naturais::Ciências da Computação e da Informação |
| status | SINGLETON |
| subject.fl_str_mv | AR/MR in Medical Equipment Sales Augmented Reality Clinical Applications of AR/MR E-commerce for Medical Devices Medical Device Commercialization Medical Device Demonstration Spatial Computing |
| subject.other.fl_str_mv | Ciências Naturais::Ciências da Computação e da Informação |
| title | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| title_full | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| title_fullStr | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| title_full_unstemmed | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| title_short | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| title_sort | Transforming sales in healthcare: The impact of augmented reality and spatial computing on the medical equipment industry |
| topic | AR/MR in Medical Equipment Sales Augmented Reality Clinical Applications of AR/MR E-commerce for Medical Devices Medical Device Commercialization Medical Device Demonstration Spatial Computing Ciências Naturais::Ciências da Computação e da Informação |
| topic_facet | AR/MR in Medical Equipment Sales Augmented Reality Clinical Applications of AR/MR E-commerce for Medical Devices Medical Device Commercialization Medical Device Demonstration Spatial Computing Ciências Naturais::Ciências da Computação e da Informação |
| url | https://hdl.handle.net/1822/95909 |
| visible | 1 |