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Digital transformation & consumers : determinants for the adoption of contactless card payments in Portugal

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Resumo:Although contactless payments have been widespread around the world, making individual’s life easier and providing advantages within the financial market, they are still considered a modern addition to the current “Financial Transaction Technology” World. The implementation of contactless transactions in Portugal is still at an infancy stage where the adoption rate is considered low as compared to other European countries. Therefore, the purpose of this paper is to identify the determinants of the adoption of this new method of payments in Portugal. TAM, UTAUT, IDT and RTA theories were used to contextualize this research’s frameworks. The findings show that all considered factors have a significant effect on consumers’ Behavioural Intention, with Perceived Usefulness and Attitude proving to be the most impactful. The obtained results provide insight into how to promote contactless cards payment, which therefore also keeps stakeholders informed of their likely trajectory and enhances the potential for prospective markets and innovations.
Autores principais:Castro, Maria José de Avillez Meireles do Canto e
Assunto:Contactless card Adoption Perception Usage Transaction payment TAM UTAUT IDT RTA Adoção Perceção Transações Utilização
Ano:2020
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso restrito
Instituição associada:Universidade Católica Portuguesa
Idioma:inglês
Origem:Veritati - Repositório Institucional da Universidade Católica Portuguesa

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