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The challenge of corporate digital responsibility : an analysis of key elements for CDR implementation

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Resumo:The strategic implementation of Corporate Digital Responsibility (CDR) can be the key to leveraging digital technologies and creating value for all stakeholders while minimizing their negative impacts. Digital technologies are indispensable, but they also pose risks if implemented incorrectly, such as the unethical use of AI or high energy consumption. An exploratory sequential, mixed methods approach is used to analyze the challenges and key elements of CDR implementation. The combination of pre-filled company surveys and subsequent semi-structured interviews resulted in exploratory findings on this emerging topic. Many companies are partially implementing CDR, but mostly unintentionally and without realizing its full potential. Furthermore, overall awareness of CDR is very low, leading to challenges in implementing CDR, such as a lack of guidance and structure. Based on this, several key elements were identified, starting with a holistic view of the economic, social, environmental and technological factors of CDR, which must be integrated into the core strategy. CDR must also be communicated transparently and comprehensively to all stakeholders and go beyond compliance. Moreover, in the fast-changing environment of digital innovation, it is important to anticipate consequences and constantly adapt the strategy. CSR serves as a foundation for CDR implementation due to similar goals, but CDR expands the scope and is the next major strategic shift for companies.
Autores principais:Angermann, Niklas Philip
Assunto:Corporate digital responsibility Responsible innovation Digital sustainability Digital ethics Responsabilidade digital das empresas Inovação responsável Sustentabilidade digital Ética digital
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Católica Portuguesa
Idioma:inglês
Origem:Veritati - Repositório Institucional da Universidade Católica Portuguesa

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