Publicação
The internationalization of wine in Mexico : imports, domestic market growth, and export potential
| Resumo: | Using five fundamental SME internationalization models- the Uppsala Model, Network Theory, Born Global Theory, Porter's Diamond Model, and Cluster Theory- this thesis investigates the internationalization tactics of small and medium-sized wine producers in Mexico. Instead of concentrating on wine as a product, this study examines how these theoretical frameworks perform in an emerging market scenario utilizing the Mexican wine business as an empirical instance. The study used a mixed-methods approach, integrating trade data, expert interviews, and comparative analysis with Chile, Portugal, and Argentina. It concludes that Mexican wineries encounter major structural obstacles, such as a small production scale, disjointed branding, and a lack of institutional support. But the sector also gains from distinctive terroirs, rising internet literacy, and a rise in demand for boutique, genuine wine around the world. The results show that while digital-first and born-global strategies are becoming more popular, relationship-based (Network) and experiential (Uppsala) models better describe contemporary export practices. Although immature, institutional and ecosystem-based frameworks are essential. In order to facilitate the successful internationalization of Mexican wine and the creation of a worldwide identity based on cooperation and authenticity, the thesis ends with a strategic roadmap. |
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| Autores principais: | Espinosa, Paola Herrera |
| Assunto: | Born global Cluster theory Diamante de Porter Internacionalização de PMEs Mexican wine Modelo de Uppsala Network theory Porter’s diamond SME internationalization Teoria das redes Teoria dos Clusters Uppsala model Vinho mexicano |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | inglês |
| Origem: | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| Resumo: | Using five fundamental SME internationalization models- the Uppsala Model, Network Theory, Born Global Theory, Porter's Diamond Model, and Cluster Theory- this thesis investigates the internationalization tactics of small and medium-sized wine producers in Mexico. Instead of concentrating on wine as a product, this study examines how these theoretical frameworks perform in an emerging market scenario utilizing the Mexican wine business as an empirical instance. The study used a mixed-methods approach, integrating trade data, expert interviews, and comparative analysis with Chile, Portugal, and Argentina. It concludes that Mexican wineries encounter major structural obstacles, such as a small production scale, disjointed branding, and a lack of institutional support. But the sector also gains from distinctive terroirs, rising internet literacy, and a rise in demand for boutique, genuine wine around the world. The results show that while digital-first and born-global strategies are becoming more popular, relationship-based (Network) and experiential (Uppsala) models better describe contemporary export practices. Although immature, institutional and ecosystem-based frameworks are essential. In order to facilitate the successful internationalization of Mexican wine and the creation of a worldwide identity based on cooperation and authenticity, the thesis ends with a strategic roadmap. |
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