Publicação
Market potential analysis of the independent aftermarket for large engine manufacturers at Robert Bosch GmbH
| Resumo: | After-sales takes place after the purchase of the product by customers. Nowadays, this is acknowledged as a significant source of profits. For durable products, after-sales plays an important role, like in the automotive aftermarket for large engines, on which the case study focuses. The manufacturer and retailer company Robert Bosch can sell spare parts in the highly profitable independent aftermarket to wholesalers and end-users, instead of, to the engine manufacturer as original equipment service only. However, it is not feasible to cover the whole after-sales with the independent aftermarket. This paper aims, finding factors and their peculiarity, for the particular engine manufacturers that influence the possibility, to sell in the independent aftermarket. The applied research methodology is a qualitative content analysis. Failure to respond to customer requirements can have dramatic effects on the success of manufacturing companies in the modern global marketplace. Supporting consumers after the initial purchase is a crucial element of such a response. Therefore, the customer perspective on the independent aftermarket is included to understand, what they value. This helps to find out, if the company can fulfil their requirements and has the option to serve the independent aftermarket successfully. |
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| Autores principais: | Ach, Jacqueline Susan |
| Assunto: | After-sales Independent aftermarket Large engine Pós-venda Mercado independente de substituição Grandes motores |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | inglês |
| Origem: | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| Resumo: | After-sales takes place after the purchase of the product by customers. Nowadays, this is acknowledged as a significant source of profits. For durable products, after-sales plays an important role, like in the automotive aftermarket for large engines, on which the case study focuses. The manufacturer and retailer company Robert Bosch can sell spare parts in the highly profitable independent aftermarket to wholesalers and end-users, instead of, to the engine manufacturer as original equipment service only. However, it is not feasible to cover the whole after-sales with the independent aftermarket. This paper aims, finding factors and their peculiarity, for the particular engine manufacturers that influence the possibility, to sell in the independent aftermarket. The applied research methodology is a qualitative content analysis. Failure to respond to customer requirements can have dramatic effects on the success of manufacturing companies in the modern global marketplace. Supporting consumers after the initial purchase is a crucial element of such a response. Therefore, the customer perspective on the independent aftermarket is included to understand, what they value. This helps to find out, if the company can fulfil their requirements and has the option to serve the independent aftermarket successfully. |
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