Pork meat consumption: a comparative analysis between Brazilian and Portuguese consumers

• Autor(es): Fernandes, António ; Morais, Juan de Oliveira ; Ribeiro, Maria Isabel
• Data: 2025
• Identificador Persistente: http://hdl.handle.net/10198/35236
• Origem: Biblioteca Digital do IPB
• Tipo de Documento: Comunicação em conferência
• Idioma: Inglês
• Contribuidor(es): Biblioteca Digital do IPB

Descrição

This quantitative and cross-sectional study aimed to analyze the trend in pork consumption among Portuguese and Brazilian households, to identify which attributes were most valued by consumers when purchasing fresh pork meat, and to verify whether there were significant differences between Portuguese and Brazilian consumers regarding the factors/motivations for pork meat consumption. The data collection took place between April 16 and June 16, 2024, using a questionnaire through Google Forms. Later, data were analyzed using statistical software appropriate to the Human and Social Sciences. The Chi-square test was used to compare proportions, and the Mann-Whitney test was used to compare two independent groups. Of the 210 valid responses gathered, most consumers were female, students, single, with higher education, living in households of 1 to 3 members with a net monthly income of up to 2,400 euros (R$14,391.89). A few consumers did not consume pork meat (7.6%). Of those who consumed it (n = 194), the majority preferred to buy fresh meat, valuing attributes such as flavor, taste (preference over other meats), and aroma. In the last six months, the frequency of consumption was similar between Portuguese and Brazilian consumers (p-value > 0.05). Furthermore, consumers would prefer the proportion of lean meat to be greater than the proportion of fatty meat. Considering the nationality, animal welfare, local production, organic production, meat tenderness, and low environmental impact were identified as differentiating factors (p-value < 0.05) of pork meat consumption. These factors prove to be more critical for Portuguese consumers than Brazilian ones.