Author(s): Fonseca, Manuel ; Sousa, Bruno ; Carvalho, Tatiana ; Teixeira, Andreia
Date: 2025
Persistent ID: http://hdl.handle.net/11110/3354
Origin: Politécnico do Cávado e do Ave
Subject(s): destination image; internationalization; Portugal; China; textile industry
Globalization and market saturation have led Portuguese textile companies to seek interna tional markets not only for growth but also to contribute to their country’s international image. This study aims to explore how the internationalization of the Portuguese textile sector into the Chinese market contributes to Portugal’s destination image and identify the critical success factors in this process. The research follows an inductive, qualitative methodology based on semi-structured interviews with two groups of companies: those already operating in China (n = 5) and those preparing to enter the market (n = 5). The interviews were thematically analyzed to extract key patterns and insights.
