Author(s): Raposo, Daniel ; Oliveira, Fernando ; Lélis, Catarina
Date: 2022
Persistent ID: http://hdl.handle.net/10400.11/8385
Origin: Repositório Científico do Instituto Politécnico de Castelo Branco
Subject(s): Branding; Communication design strategy; Brand; Brand language
Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change or adaptation, ways of communicating, or one’s own perception of the human condition and the world, is well established. On the other hand, research fulfils the purpose of questioning, understanding, and transforming the world. This text presents a set of articles that open different perspectives on how brands can engage with ground-breaking communication design and how they transform the world we live in.
