Autor(es): Pina, Helena Figueiredo ; Silvestre, Cláudia
Data: 2024
Identificador Persistente: http://hdl.handle.net/10400.21/17486
Origem: Repositório Científico do Instituto Politécnico de Lisboa
Assunto(s): Sustainability; Creative exercise; Ecocampus; Education of attention; Pro-environmental behaviour
Our daily lives today are a kaleidoscope of circulating images. Souza and Zordan (2020) argue that the proliferation of photographic images causes a certain anesthesia of the senses that greatly influences creative output, making us more prone to act as task executors and less as creators. In a world where environmental consciousness is becoming increasingly urgent, it is imperative to employ creative and participatory approaches to engage individuals in a profound and meaningful manner. Pedagogical methods must therefore strive to incorporate innovative strategies that inspire and motivate young people to actively safeguard the environment. This work presents the result of a creative experience that combines creative writing and photography, directing attention to the theme of sustainability. In the Creative Writing Workshop course, a challenge was proposed to first-year students of the Advertising and Marketing Undergraduate degree at the School of Communication and Media Studies of the Polytechnic Institute of Lisbon, with the university campus and its surroundings as the experiential field. This practical exercise was aligned with the 1st Sustainable Bootcamp of School of Communication and Media Studies (March 8,2024) under the theme of Circular Economy. In this pedagogical approach, the teacher acts as a facilitator, drawing attention to the topic of sustainability and framing it in a familiar environment. By promoting a discovery-based method that encourages creativity and the exploration of diverse perspectives, hands-on learning is fostered. Working in small groups, students are encouraged to observe, listen and feel, reflecting and adapting their sensitive perception of the subject. The process entails spontaneous experimentation, guided by the teacher, ultimately culminating in purposeful rediscovery. By encouraging creativity and active participation, these experiences offer an inspiring approach to engaging people in building a more balanced and healthy world.
