Document details

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

Author(s): Machado, Joana ; Azar, Salim L. ; Carvalho, Leonor Vacas de

Date: 2017

Persistent ID: http://hdl.handle.net/10400.14/43388

Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa


Document Type Book part
Language English
Contributor(s) Veritati
facebook logo  linkedin logo  twitter logo 
mendeley logo

Related documents

No related documents