The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

• Author(s): Machado, Joana ; Azar, Salim L. ; Carvalho, Leonor Vacas de
• Date: 2017
• Persistent ID: http://hdl.handle.net/10400.14/43388
• Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
• Document Type: Book part
• Language: English
• Contributor(s): Veritati