Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market

• Author(s): Silva, Susana C. ; Martins, Carla ; Casais, Beatriz
• Date: 2024
• Persistent ID: http://hdl.handle.net/10400.14/47484
• Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
• Subject(s): Guilt; Gen Z; Millennials; Luxury
• Document Type: Conference object
• Language: English
• Contributor(s): Veritati