How can L'Oréal relaunch Fructis as a disruptive brand for Millennials in a Portugal?

• Author(s): Santos, Madalena ; Pinheiro, Margarida ; Martins, Catarina ; Pereira, Madalena
• Date: 2017
• Persistent ID: http://hdl.handle.net/10362/24657
• Origin: Repositório Institucional da UNL
• Subject(s): Domínio/Área Científica::Ciências Sociais::Economia e Gestão
• Document Type: Master thesis
• Language: English
• Advisor(s): Silveira, Catherine da
• Contributor(s): RUN