Consumer behaviour studies: shopping via mobile devices.

• Author(s): Remondes, Jorge
• Date: 2017
• Origin: International Journal of Marketing, Communication and New Media
• Document Type: Journal article
• Language: English

Description

Consumers, especially the so-called Millennials, also known as Generation Y,  tend to use smartphones and tablets as an alternative to computers. According to figures released by the Digital Economy Association (ACEPI), e-commerce has increased in recent years and 2016 was no exception with growth observed in Portugal, Europe and worldwide, though the fastest growth of all was clearly in the United States...