Customer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brands

• Author(s): Teresa Fernandes ; Mariana Moreira
• Date: 2017
• Persistent ID: https://hdl.handle.net/10216/90902
• Origin: Repositório Aberto da Universidade do Porto
• Subject(s): Ciências Sociais, Ciências sociais; Social sciences, Social sciences
• Document Type: Conference object
• Language: Portuguese