Author(s): Miragaia, D. A. M. ; Martins, Marco Alexandre Batista
Date: 2014
Persistent ID: http://hdl.handle.net/10400.6/8964
Origin: uBibliorum
Subject(s): Sports tourism; Consumer segmentation; Consumer satisfaction; Destination attributes; Competitiveness; Winter sports; Ski resorts
This study examined the attributes prioritized by tourists when choosing a winter sports destination and their degree of satisfaction with the services provided by Portugal’s only ski resort. Two hundred tourists completed a questionnaire with factor analysis then deployed to extract the data that served as the basis for cluster analysis. Our results report discrepancies between the attributes valued by tourists when choosing winter sports destinations and their degree of satisfaction with the ski resort’s services. Moreover, the combination between attributes/ motivations prevailing in destination selection and the subsequent satisfaction with the services provided may generate information of relevance to evaluating organizational competitiveness.
