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Mix between Satisfaction and Attributes Destination Choice: A Segmentation Crit...
Miragaia, D. A. M.; Martins, Marco Alexandre BatistaThis study examined the attributes prioritized by tourists when choosing a winter sports destination and their degree of satisfaction with the services provided by Portugal’s only ski resort. Two hundred tourists completed a questionnaire with factor analysis then deployed to extract the data that served as the basis for cluster analysis. Our results report discrepancies between the attributes valued by tourist...
Segmentation of winter sports consumers using attributes of destination choice,...
Martins, Marco Alexandre BatistaThe aim of this study was to identify the attributes that different tourist segments prioritize in choosing a destination for winter sports and analyze their degree of satisfaction with the services provided by the only ski resort in Portugal. A questionnaire was applied to 200 tourists with factor analysis from which factors were extracted to serve as a basis for a cluster analysis. Five factors about the most...