52 documents found, page 1 of 6
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Destination website management: a social constructionist approach
Giraldi, Janaina de Moura Engracia
Date: 2021
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Origin: Oasisbr
Branding cities, regions and countries: the roadmap of place brand equity
Giraldi, Janaina de Moura Engracia
Date: 2021
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Origin: Oasisbr
Advertising in streaming video: an integrative literature review and research a...
Giraldi, Janaina de Moura Engracia
Date: 2021
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Origin: Oasisbr
Geographical indication as a strategic brand resource in the wine sector in Rio...
Giraldi, Janaina de Moura Engracia
Date: 2021
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Origin: Oasisbr
Gender differences: visual attention and attitude toward advertisements
Giraldi, Janaina de Moura Engracia
Date: 2021
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Origin: Oasisbr
Country brand personality of Brazil: a hindsight of Aaker’s theory
Giraldi, Janaina de Moura Engracia
Date: 2020
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Origin: Oasisbr
Visual attention to the logos of popular and unknown brands: an eye-tracking st...
Giraldi, Janaina de Moura Engracia
Date: 2020
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Origin: Oasisbr
Organic and sponsored ads: study on online purchase intent and visual behaviour
Giraldi, Janaina de Moura Engracia
Date: 2020
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Origin: Oasisbr
Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the mai...
Giraldi, Janaina de Moura Engracia
Date: 2020
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Origin: Oasisbr
Country brand equity: the role of image and reputation
Giraldi, Janaina de Moura Engracia
Date: 2020
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Origin: Oasisbr