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Digital Marketing in the Promotion of Cultural Heritage: The Case of the City o...
Dinis, Maria Gorete FerreiraThe rapid advance of digital technologies and media has required cultural institutions to adapt to this new reality. However, many remain unaware of this requirement or face limitations in terms of resources and technical knowledge, which makes it difficult to digitise their activities and define an integrated digital marketing and communication strategy. As this is still a recent reality that requires organisa...
The role of Wi-Fi networks to understand visitor behaviour
Dinis, Maria Gorete Ferreira; Lopes, Maria Carlos; Proença, Adelaide; Balão, AnaIn recent years, we have seen an increasing use of mobile devices to access the Internet, allowing individuals access to tourist platforms at all stages of their trip. The European Union and Turismo de Portugal are aware of changes in consumer behaviour and have encouraged local authorities to implement or expand free Wi-Fi networks in areas of high tourist interest. Data from Wi-Fi access points in tourist are...
Indicadores do comportamento online e tendências da procura turística: as ferra...
Dinis, Maria Gorete FerreiraO presente trabalho de investigação tem como objetivo mostrar a capacidade das ferramentas Google Trends e Google Analytics para fornecerem indicadores, quase em tempo real, sobre os interesses e comportamentos online coletivos, com base nas pesquisas realizadas no Google e nos movimentos dos visitantes nos sites, respetivamente. Para tal, iniciou-se a investigação com uma revisão da literatura e análise de dad...
Google Analytics as a tool for understanding visitors behaviour: the website of...
Dinis, Maria Gorete Ferreira; Costa, Carlos Manuel; Pacheco, Osvaldo Manuel da RochaDuring the last years we have witnessed a large adoption and utilization of Internet, by enterprises and individuals. The fast development of Internet and its evolution to Web 2.0 make it more friendly and consequently with a higher usage potential. Therefore, it is increasingly more important for enterprises and organizations to have an online presence and engage the visitors. The organizations ...
Google Analytics as a tool for understanding visitors behaviour: the website of...
Dinis, Maria Gorete Ferreira; Costa, Carlos Manuel; Pacheco, Osvaldo Manuel da RochaDuring the last years we have witnessed a large adoption and utilization of Internet, by enterprises and individuals. The fast development of Internet and its evolution to Web 2.0 make it more friendly and consequently with a higher usage potential. Therefore, it is increasingly more important for enterprises and organizations to have an online presence and engage the visitors. The organizations that are presen...
Comunicações móveis 3G e impacte no sector das viagens e Turismo
Dinis, Maria Gorete FerreiraEsta dissertação procura analisar as comunicações moveis e sua aplicação e impacte no sector das viagens e turismo. Perante o desenvolvimento das tecnologias da informação e comunicação e das exigências crescentes do consumidor é necessário encontrar formas de disponibilizar informação pertinente, concisa, actualizada e atraente. As comunicações móveis 3G podem ser um meio importante para disponibilização dessa...