Detalhes do Documento

Incentives and barriers to the adoption of digital terrestrial television in Portugal: : perspectives of the stakeholders involved in the transition process

Autor(es): Sequeira, Ágata ; Veríssimo, Iolanda ; Quico, Célia

Data: 2012

Identificador Persistente: https://hdl.handle.net/10437/2932

Origem: ReCiL - Repositório Científico Lusófona

Assunto(s): TELEVISÃO DIGITAL; AUDIÊNCIAS TELEVISIVAS; INOVAÇÃO TECNOLÓGICA; DIGITAL TELEVISION; TELEVISION RATINGS; TECHNOLOGICAL INNOVATION


Descrição

The success of the transition from analogical terrestrial television to digital terrestrial television – process also known as switch-over – requires the identification of barriers and drivers among the impacted population. Therefore, the study in which this article is based had as main purpose to understand exactly what are those barriers, in order to produce a valid contribution to the several decision makers, and to be able to contribute to a more inclusive television, accessible and transversal to the whole of the population. In that sense, one of the phases of the project consisted in several interviews to key stakeholders in the transition process, the results of which and subsequent recommendations are presented in this article.

Tipo de Documento Artigo científico
Idioma Inglês
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