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Higher education faces significant challenges stemming from digital transformation, the increasing complexity of the job market, and the need to develop soft skills in students. Innovative pedagogical practices are emerging that seek to complement traditional models of theoretical teaching, promoting scientific research, communication, and critical thinking. This article aims to present and analyse the ESTG Masters, a postgraduate research symposium organised by the School of Technology and Management of the Polytechnic Institute of Porto, as an integrated academic practice in the training of master's students. The research is based on a case study, employing a mixed methodology, based on document analysis, satisfaction questionnaires and semi-structured interviews with students distinguished with the "Best Paper - ESTG Masters" award. The data collected, covering the 2023 to 2025 editions, show high levels of satisfaction and recognise the event's valuable contributions to the development of oral and written communication skills, perseverance in dissertation writing, and the validation of the scientific work developed.