Portuguese consumers' preference regarding three PDO Transmontano goatling butcher pieces

• Author(s): Fernandes, António ; Sousa, Fernando Ruivo de ; Aveiro, Dina ; Ribeiro, Maria Isabel
• Date: 2025
• Persistent ID: http://hdl.handle.net/10198/34784
• Origin: Biblioteca Digital do IPB
• Subject(s): Goatling carcass
• Document Type: Conference poster
• Language: English
• Contributor(s): Biblioteca Digital do IPB

Description

Each half carcass was divided into three pieces: a leg, a shoulder, and a rib. So, to identify consumers’ preferences about the three cuts, a questionnaire was applied at the National Agricultural Fair between June 3 and 11, 2023, in Santarém, Portugal. The sample was composed of 118 consumers aged between 20 and 81 years. Later, descriptive statistics and the Friedman test were used to analyze the data. The majority of the consumers were between 25 and 64 years old (72.9%), male (69.5%), had secondary (25.4%) or higher (36.4%) education, lived in households of two (40.7%) or three people (23.7%) with a monthly net income between 1,001 and 3,000 (44.9%) or 3,001 and 5,000 euros (21.2%) and lived in the districts of Santarém (30.5%), Lisbon (15.3%) and Leiria (11.0%). The frequency of goatling meat consumption is very diverse. In fact, 31.4% said they eat it sporadically, 31.4% more than once a week, 25.4% once a month, and 11.9% one to four times a month. When asked about the likelihood of buying the different cuts, 86.5% of respondents said it was likely or very likely that they would buy the rib, 80.6% the leg, and 79.6% the shoulder. No differences were found in the purchase probability between the leg and shoulder (p-value = 0.879). Still, a preference for the rib was confirmed (p-value < 0.05). The leg, the rib, and the shoulder can be sold between 13.09 and 22.41 euros/kg, 12.92 and 22.96 euros/kg, and 13,66 and 23,64 euros/Kg, respectively.