The Contribution of Tourist Events to Local Development: A Case Study With a Sport Perspective in the Post-COVID-19 Era

• Author(s): Dias, Ana Rita ; Sousa, Bruno ; Lubowiecki-Vikuk, Adrian
• Date: 2021
• Persistent ID: http://hdl.handle.net/11110/2141
• Origin: CiencIPCA
• Subject(s): Braga Romana; Covid-19; Events; Tourism
• Document Type: Book part
• Language: English

Description

Territorial marketing is a fundamental tool for destination management and strategic planning in order to promote and highlight a territory, place, or city. In order to understand and comprehend the importance of territorial marketing in promoting this event, an analysis of the results obtained through a qualitative approach is made. Three semi-structured interviews were conducted in a focus group of nine participants. The recent pandemic of the new coronavirus has significantly changed the lifestyle of the population, with a strong impact on the tourism, events, and sports sector. Consequently, the Braga Romana (Portugal) tourist, cultural, and sporting event was canceled in the year 2020 due to COVID-19. This chapter is intended to present a retrospective of this event and the growing importance of the safety and hygiene seal as a response (and anticipation) to the 2021 edition.