Author(s): Pacheco, Ricardo ; Sousa, Bruno ; Santos, Vasco
Date: 2024
Persistent ID: http://hdl.handle.net/11110/2994
Origin: Politécnico do Cávado e do Ave
Subject(s): International volunteering; European Solidarity Corps (ESC); tourist destination image; Barcelos; solidarity tourism
This research investigates the significant role of international volunteering, particularly through the European Solidarity Corps (ESC), in shaping the image of Barcelos as a tourist destination.The study specifically examines various volunteer programs in Barcelos, such as construction projects, teaching, and agricultural assistance. It focuses on the volunteers’ perceptions and motivations and on the impact of their experiences on the city’s touristic recognition. Using a mixed-methods approach, this research analyzes responses from electronic surveys with 92 former ESC volunteers and interviews with four local organizations that host these participants. The findings reveal that international volunteering through specific programs enhances Barcelos’ image as a welcoming, culturally rich, and civically engaged tourist destination. This research highlights the importance of integrating such initiatives into the city’s tourism management strategy, suggesting that such efforts can significantly enrich the tourist experience and the overall image of the destination.
