The importance of internal marketing in achieving job satisfaction and organizational success: A study applied to Portuguese Public Administration organizations

• Author(s): Neves, Miguel ; Sousa, Bruno ; Gonçalves, Joana ; Veloso, Cláudia
• Date: 2025
• Persistent ID: http://hdl.handle.net/11110/3246
• Origin: Politécnico do Cávado e do Ave
• Subject(s): Human Capital; Internal Marketing; Job Satisfaction; Motivation
• Document Type: Journal article
• Language: English

Description

Purpose: Understand a range of aspects that affect employee relations and how internal marketing can influence organisational success and, in turn, help an organisation develop in today's competitive labour market environment