Author(s): Silva, José ; Raposo, Daniel ; Neves, João ; Ribeiro, Rogério ; Marto, Isabel ; Silva, Fernando
Date: 2023
Persistent ID: http://hdl.handle.net/10174/34401
Origin: Repositório Científico da Universidade de Évora
Subject(s): Image curation; Design project; Visual literacy; Visual diagnostic; Agri-food
The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, and innovation in traditional productive sectors) was a project conducted by an international consortium composed by Portuguese and Spanish Institutions. The research presented is based on specific implementation of a strategy for the development of solutions within the scope of Design from the ESART partner within the REINOVA methodology. The discussion sessions that included the display of visual boards to the micro-entrepreneurs summarized the results of the image diagnosis and positively influenced the consumption context of some of the products previously idealized, namely the target audience, as well as the doses and form of presentation/communication of the product. The incentive programs for micro-companies must consider the volume of information that entrepreneurs need to address regularly, avoiding entropy in communication with small organisations.
