Author(s): Wallace, Elaine ; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana
Date: 2020
Persistent ID: https://hdl.handle.net/10316/95127
Origin: Estudo Geral - Universidade de Coimbra
Project/scholarship: info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB/PT;
Subject(s): Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
