Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands

• Author(s): Wallace, Elaine ; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana
• Date: 2021
• Persistent ID: https://hdl.handle.net/10316/95329
• Origin: Estudo Geral - Universidade de Coimbra
• Subject(s): Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium
• Document Type: Journal article
• Language: English