Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands

• Autor(es): Wallace, Elaine ; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana
• Data: 2021
• Identificador Persistente: https://hdl.handle.net/10316/95329
• Origem: Estudo Geral - Universidade de Coimbra
• Assunto(s): Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium
• Tipo de Documento: Artigo científico
• Idioma: Inglês