The Evolution of AI-Based Marketing: Trends, Challenges, and Opportunities.

• Author(s): Remondes, Jorge ; Claro, José Alberto Carvalho dos Santos ; João, Belmiro do Nascimento ; Teixeira, Sandrina ; Serralvo, Francisco António ; Lopes, Jorge
• Date: 2026
• Origin: European Journal of Applied Business and Management
• Document Type: Journal article
• Language: English

Description

This special issue explores how artificial intelligence is reshaping marketing through enhanced personalization, consumer engagement, and operational efficiency, while also addressing emerging ethical, technological, and competitive challenges in a digital, data-driven landscape.