Mapping expressive differences around the world: the relationship between emotional display rules and individualism versus collectivism

• Author(s): Matsumoto, David ; Seung Hee Yoo ; Fontaine, Johnny ; Anguas-Wong, Ana Maria ; Arriola, Monica ; Ataca, Bilge ; Bond, Michael Harris ; Boratav, Hale Bolak ; Breugelmans, Seger M. ; Cabecinhas, Rosa
• Date: 2008
• Persistent ID: https://hdl.handle.net/1822/29563
• Origin: RepositóriUM - Universidade do Minho
• Subject(s): Display rules; Emotion; Expression; Individualism–collectivism; Cultural norms
• Document Type: Journal article
• Language: English
• Contributor(s): Universidade do Minho; [et al.]

Description

Despite the importance of the concept of cultural display rules in explaining cultural differences in emo- tional expression and despite the fact that it has been more than 30 years since this concept was coined, there is yet to be a study that surveys display rules across a wide range of cultures. This article reports such a study. More than 5,000 respondents in 32 countries completed the Display Rule Assessment Inventory. The authors examined five hypotheses concerning the relationship between display rules and individualism-collectivism (IC). The findings indicated the existence of several universal effects, includ- ing greater expression toward in-groups versus out-groups, and an overall regulation effect. Individualistic and collectivistic cultures differed on overall expressivity endorsement and in norms concerning specific emotions in in-group and out-group situations.