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Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil

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Resumo:Is Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy.
Autores principais:Pereira, Sara
Outros Autores:Faria, Jairo; Pessôa, Clarisse
Assunto:Artigos Temáticos
Ano:2016
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Centro de Estudos de Comunicação e Sociedade
Idioma:português
Origem:Comunicação e Sociedade
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author Pereira, Sara
author2 Faria, Jairo
Pessôa, Clarisse
author2_role author
author
author_facet Pereira, Sara
Faria, Jairo
Pessôa, Clarisse
author_role author
country_str PT
creators_json_txt [{\"Person.name\":\"Pereira, Sara\"},{\"Person.name\":\"Faria, Jairo\"},{\"Person.name\":\"Pessôa, Clarisse\"}]
datacite.creators.creator.creatorName.fl_str_mv Pereira, Sara
Faria, Jairo
Pessôa, Clarisse
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Artigos Temáticos
datacite.titles.title.fl_str_mv Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
dc.creator.none.fl_str_mv Pereira, Sara
Faria, Jairo
Pessôa, Clarisse
dc.identifier.none.fl_str_mv https://doi.org/10.17231/comsoc.30(2016).2496
dc.language.none.fl_str_mv por
dc.publisher.none.fl_str_mv Centro de Estudos de Comunicação e Sociedade (CECS) da Universidade do Minho
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Artigos Temáticos
dc.title.fl_str_mv Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
description Is Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy.
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identifier.doi.fl_str_mv https://doi.org/10.17231/comsoc.30(2016).2496
instacron_str cecs uminho
institution Centro de Estudos de Comunicação e Sociedade
instname_str Centro de Estudos de Comunicação e Sociedade
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oai_identifier_str oai:ojs2.193.136.21.39:article/817
organization_str_mv urn:organizationAcronym:cecs uminho
person_str_mv Pereira, Sara
Faria, Jairo
Pessôa, Clarisse
publishDate 2016
publisher.none.fl_str_mv Centro de Estudos de Comunicação e Sociedade (CECS) da Universidade do Minho
reponame_str Comunicação e Sociedade
repository_id_str urn:repositoryAcronym:comsoc
service_str_mv urn:repositoryAcronym:comsoc
spelling Centro de Estudos de Comunicação e Sociedade (CECS) da Universidade do MinhoptIs Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy.porptPublic television and media literacy: the role of TV ombudsman programmes in Portugal and BrazilPereira, SaraPereiraSaraCentro de Estudos de Comunicação e Sociedade, Universidade do MinhoFaria, JairoFariaJairoUniversidade de BrasíliaPessôa, ClarissePessôaClarisseCentro de Estudos de Comunicação e Sociedade, Universidade do MinhoEISSN2183-3575IsPartOfPISSN1645-2089IsPartOf2016-12-29DOIhttps://doi.org/10.17231/comsoc.30(2016).2496http://purl.org/coar/access_right/c_abf2open accessArtigos Temáticoshttp://purl.org/coar/resource_type/c_6501journal articlefulltextapplication/pdfComunicação e Sociedade30245265
spellingShingle Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
Pereira, Sara
Artigos Temáticos
status SINGLETON
subject.fl_str_mv Artigos Temáticos
title Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
title_full Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
title_fullStr Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
title_full_unstemmed Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
title_short Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
title_sort Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
topic Artigos Temáticos
topic_facet Artigos Temáticos
url https://doi.org/10.17231/comsoc.30(2016).2496
visible 1