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Intergenerational communication in India: the moderating role of media

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Resumo:Intergenerational communication in India plays a pivotal role in transmitting cultural values from older to younger generations by means of socio- environmental factors, including familial structures and cultural values, which significantly determine individuals' attitudes and behaviors towards older adults. Furthermore, media messages significantly shape our perceptions of societal norms, influencing how intergenerational relationships are developed and cultural values are transmitted. To investigate the interplay of these factors, data were collected from a sample of 175 Indian youth aged 15 to 25. The study assessed how media portrayals of older adults moderate the influence of socio- environmental factors on younger adults’ attitudes and behaviors towards Intergenerational communication (accommodative and non-accommodative). The findings of this study underscore the significance of media portrayals in shaping intergenerational communications among young individuals in India. By fostering positive media representations of older adults, it is possible that respectful and accommodating communication between younger and older generations can be promoted.
Autores principais:Natrayan, Boobalakrishnan
Assunto:Intergenerational Communication Media Influence Older Adults Ageism Social Influence
Ano:2026
País:Portugal
Tipo de documento:artigo
Tipo de acesso:unknown
Instituição associada:Universidade Católica Portuguesa
Idioma:inglês
Origem:Diffractions
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author Natrayan, Boobalakrishnan
author_facet Natrayan, Boobalakrishnan
author_role author
country_str PT
creators_json_txt [{\"Person.name\":\"Natrayan, Boobalakrishnan\"}]
datacite.creators.creator.creatorName.fl_str_mv Natrayan, Boobalakrishnan
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Intergenerational Communication
Media Influence
Older Adults
Ageism
Social Influence
datacite.titles.title.fl_str_mv Intergenerational communication in India: the moderating role of media
dc.creator.none.fl_str_mv Natrayan, Boobalakrishnan
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv https://doi.org/10.34632/diffractions.2026.18128
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Universidade Católica Portuguesa
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.source.none.fl_str_mv Diffractions; 2026: Stages; 83-115
Diffractions; 2026: Stages; 83-115
2183-2188
10.34632/diffractions.2026.n
dc.subject.none.fl_str_mv Intergenerational Communication
Media Influence
Older Adults
Ageism
Social Influence
dc.title.fl_str_mv Intergenerational communication in India: the moderating role of media
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
description Intergenerational communication in India plays a pivotal role in transmitting cultural values from older to younger generations by means of socio- environmental factors, including familial structures and cultural values, which significantly determine individuals' attitudes and behaviors towards older adults. Furthermore, media messages significantly shape our perceptions of societal norms, influencing how intergenerational relationships are developed and cultural values are transmitted. To investigate the interplay of these factors, data were collected from a sample of 175 Indian youth aged 15 to 25. The study assessed how media portrayals of older adults moderate the influence of socio- environmental factors on younger adults’ attitudes and behaviors towards Intergenerational communication (accommodative and non-accommodative). The findings of this study underscore the significance of media portrayals in shaping intergenerational communications among young individuals in India. By fostering positive media representations of older adults, it is possible that respectful and accommodating communication between younger and older generations can be promoted.
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person_str_mv Natrayan, Boobalakrishnan
publishDate 2026
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spelling en-USIntergenerational communication in India: the moderating role of mediaNatrayan, BoobalakrishnanIntergenerational CommunicationMedia InfluenceOlder AdultsAgeismSocial InfluenceCopyright (c) 2026 Eduardo Prado Cardoso; Boobalakrishnan Natrayanhttp://purl.org/coar/access_right/c_abf2http://creativecommons.org/licenses/by/4.0https://doi.org/10.34632/diffractions.2026.18128DOIhttps://revistas.ucp.pt/index.php/diffractions/article/view/18128URLHasVersionhttps://revistas.ucp.pt/index.php/diffractions/article/view/18128/17374URLHasVersionhttps://doi.org/10.34632/diffractions.2026.18128DOI2026-02-24en-USIntergenerational communication in India plays a pivotal role in transmitting cultural values from older to younger generations by means of socio- environmental factors, including familial structures and cultural values, which significantly determine individuals' attitudes and behaviors towards older adults. Furthermore, media messages significantly shape our perceptions of societal norms, influencing how intergenerational relationships are developed and cultural values are transmitted. To investigate the interplay of these factors, data were collected from a sample of 175 Indian youth aged 15 to 25. The study assessed how media portrayals of older adults moderate the influence of socio- environmental factors on younger adults’ attitudes and behaviors towards Intergenerational communication (accommodative and non-accommodative). The findings of this study underscore the significance of media portrayals in shaping intergenerational communications among young individuals in India. By fostering positive media representations of older adults, it is possible that respectful and accommodating communication between younger and older generations can be promoted.Universidade Católica Portuguesaapplication/pdfen-USDiffractions; 2026: Stages; 83-115pt-PTDiffractions; 2026: Stages; 83-1152183-218810.34632/diffractions.2026.nengjournal articlehttp://purl.org/coar/resource_type/c_6501literatureVoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85
spellingShingle Intergenerational communication in India: the moderating role of media
Natrayan, Boobalakrishnan
Intergenerational Communication
Media Influence
Older Adults
Ageism
Social Influence
status SINGLETON
status_str VoR
subject.fl_str_mv Intergenerational Communication
Media Influence
Older Adults
Ageism
Social Influence
title Intergenerational communication in India: the moderating role of media
title_full Intergenerational communication in India: the moderating role of media
title_fullStr Intergenerational communication in India: the moderating role of media
title_full_unstemmed Intergenerational communication in India: the moderating role of media
title_short Intergenerational communication in India: the moderating role of media
title_sort Intergenerational communication in India: the moderating role of media
topic Intergenerational Communication
Media Influence
Older Adults
Ageism
Social Influence
topic_facet Intergenerational Communication
Media Influence
Older Adults
Ageism
Social Influence
url https://doi.org/10.34632/diffractions.2026.18128
visible 1