Publication
Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)®
| Summary: | This article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential. Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years. For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database. With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims. |
|---|---|
| Main Authors: | Aurindo, Maria José |
| Other Authors: | Machado, Conceição |
| Subject: | MUVITUR Madeira Island History of Tourism Tourism Promotion Destination Image Representations Museum Museu Ilha da Madeira História do Turismo Promoção turística Imagem do destino Representações |
| Year: | 2020 |
| Country: | Portugal |
| Document type: | article |
| Access type: | open access |
| Associated institution: | Escola Superior de Hotelaria e Turismo do Estoril |
| Language: | English |
| Origin: | Escola Superior de Hotelaria e Turismo do Estoril |
| _version_ | 1868775534341652480 |
|---|---|
| author | Aurindo, Maria José |
| author2 | Machado, Conceição |
| author2_role | author |
| author_facet | Aurindo, Maria José Machado, Conceição |
| author_role | author |
| contributor_name_str_mv | Repositório Comum |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Aurindo, Maria José\",\"Person.identifier.orcid\":\"0000-0003-4794-8950\"},{\"Person.name\":\"Machado, Conceição\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Repositório Comum |
| datacite.creators.creator.creatorName.fl_str_mv | Aurindo, Maria José Machado, Conceição |
| datacite.date.Accepted.fl_str_mv | 2020-05-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2020-08-31T11:01:51Z |
| datacite.date.embargoed.fl_str_mv | 2020-08-31T11:01:51Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | MUVITUR Madeira Island History of Tourism Tourism Promotion Destination Image Representations Museum Museu Ilha da Madeira História do Turismo Promoção turística Imagem do destino Representações |
| datacite.titles.title.fl_str_mv | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| dc.contributor.none.fl_str_mv | Repositório Comum |
| dc.creator.none.fl_str_mv | Aurindo, Maria José Machado, Conceição |
| dc.date.Accepted.fl_str_mv | 2020-05-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2020-08-31T11:01:51Z |
| dc.date.embargoed.fl_str_mv | 2020-08-31T11:01:51Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.26/33240 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Centre of Tourism Research, Development and Innovation (CITUR) |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | MUVITUR Madeira Island History of Tourism Tourism Promotion Destination Image Representations Museum Museu Ilha da Madeira História do Turismo Promoção turística Imagem do destino Representações |
| dc.title.fl_str_mv | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | This article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential. Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years. For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database. With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://comum.rcaap.pt/bitstreams/84964ca2-8b10-4dcf-af77-d37272f7d173/download |
| id | eshte_cee47979db79e1197587fdf65d3fcbbc |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.26/33240 |
| instacron_str | eshte |
| institution | Escola Superior de Hotelaria e Turismo do Estoril |
| instname_str | Escola Superior de Hotelaria e Turismo do Estoril |
| language | eng |
| network_acronym_str | eshte |
| network_name_str | Escola Superior de Hotelaria e Turismo do Estoril |
| oai_identifier_str | oai:comum.rcaap.pt:10400.26/33240 |
| organization_str_mv | urn:organizationAcronym:eshte |
| person_str_mv | Aurindo, Maria José Aurindo, Maria José https://www.ciencia-id.pt/6E16-5263-F140 6E16-5263-F140 http://orcid.org/0000-0003-4794-8950 0000-0003-4794-8950 Machado, Conceição |
| publishDate | 2020 |
| publisher.none.fl_str_mv | Centre of Tourism Research, Development and Innovation (CITUR) |
| reponame_str | Escola Superior de Hotelaria e Turismo do Estoril |
| repository_id_str | urn:repositoryAcronym:eshte |
| service_str_mv | urn:repositoryAcronym:eshte |
| spelling | engCentre of Tourism Research, Development and Innovation (CITUR)pt_PTThis article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential. Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years. For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database. With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims.application/pdfpt_PTUnveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)®PersonalAurindo, Maria JoséDSpacehttp://dspace.org/items/5f322e77-da76-4434-8adc-c48e2b5520b3DSpacehttp://dspace.org/items/5f322e77-da76-4434-8adc-c48e2b5520b3Gonçalo Gouveia AurindoMaria JoséCiência IDhttps://www.ciencia-id.pt6E16-5263-F140ORCIDhttp://orcid.org0000-0003-4794-8950Machado, ConceiçãoHostingInstitutionOrganizationalRepositório Comume-mailmailto:comum@rcaap.ptcomum@rcaap.ptISSNIsPartOf2182-4924DOIIsPartOfhttps://doi.org/10.2478/ejthr-2020-00082020-08-31T11:01:51Z2020-052020-05-01T00:00:00ZHandlehttp://hdl.handle.net/10400.26/33240http://purl.org/coar/access_right/c_abf2open accessMUVITURMadeira IslandHistory of TourismTourism PromotionDestination ImageRepresentationsMuseumMuseuIlha da MadeiraHistória do TurismoPromoção turísticaImagem do destinoRepresentações1544417 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal article2020-05http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://comum.rcaap.pt/bitstreams/84964ca2-8b10-4dcf-af77-d37272f7d173/downloadEuropean Journal of Tourism, Hospitality and Recreation (EJTHR)10193105 |
| spellingShingle | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® Aurindo, Maria José MUVITUR Madeira Island History of Tourism Tourism Promotion Destination Image Representations Museum Museu Ilha da Madeira História do Turismo Promoção turística Imagem do destino Representações |
| status | SINGLETON |
| subject.fl_str_mv | MUVITUR Madeira Island History of Tourism Tourism Promotion Destination Image Representations Museum Museu Ilha da Madeira História do Turismo Promoção turística Imagem do destino Representações |
| title | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| title_full | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| title_fullStr | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| title_full_unstemmed | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| title_short | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| title_sort | Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)® |
| topic | MUVITUR Madeira Island History of Tourism Tourism Promotion Destination Image Representations Museum Museu Ilha da Madeira História do Turismo Promoção turística Imagem do destino Representações |
| topic_facet | MUVITUR Madeira Island History of Tourism Tourism Promotion Destination Image Representations Museum Museu Ilha da Madeira História do Turismo Promoção turística Imagem do destino Representações |
| url | http://hdl.handle.net/10400.26/33240 |
| visible | 1 |