Publicação
Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits
| Resumo: | Growing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable packaging on consumer decisions is relatively scarce. Therefore, the purpose of this research is to investigate how a brand’s implementation of eco-efficient packaging influences consumer behaviour. We examine how a brand’s strategic implementation of an eco-efficient packaging influences brand emotional attachment through consu- mer’s perceptions of utilitarian, symbolic, and hedonic benefits, and its ultimate effect on purchase intention. Partial least squares structural equation modelling was used to test the hypotheses. Based on a sample of 305 respondents, it was found that the utilitarian benefits perceived by consumers do not positively influence brand emotional attachment. On the contrary, results show the existence of a positive influence between the symbolic and hedonic benefits perceived by consumers and brand emotional attachment, as well as between brand emotional attachment and consumer purchase intention of products with eco-efficient packaging. |
|---|---|
| Autores principais: | Crespo, Cátia Fernandes |
| Outros Autores: | Silva, Tânia; Rijo, Susana |
| Assunto: | Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Leiria |
| Idioma: | inglês |
| Origem: | IC-online |
| _version_ | 1865920182797467648 |
|---|---|
| author | Crespo, Cátia Fernandes |
| author2 | Silva, Tânia Rijo, Susana |
| author2_role | author author |
| author_facet | Crespo, Cátia Fernandes Crespo, Cátia Fernandes Silva, Tânia Rijo, Susana Silva, Tânia Rijo, Susana |
| author_role | author |
| contributor_name_str_mv | Repositório IC-Online |
| country_str | PT |
| creators_json_str | [{\"Person.name\":\"Crespo, Cátia Fernandes\",\"Person.identifier.orcid\":\"0000-0003-2886-7370\"},{\"Person.name\":\"Silva, Tânia\"},{\"Person.name\":\"Rijo, Susana\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Repositório IC-Online |
| datacite.creators.creator.creatorName.fl_str_mv | Crespo, Cátia Fernandes Silva, Tânia Rijo, Susana |
| datacite.date.Accepted.fl_str_mv | 2025-09-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-12-04T10:01:22Z |
| datacite.date.embargoed.fl_str_mv | 2025-12-04T10:01:22Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention |
| datacite.titles.title.fl_str_mv | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| dc.contributor.none.fl_str_mv | Repositório IC-Online |
| dc.creator.none.fl_str_mv | Crespo, Cátia Fernandes Silva, Tânia Rijo, Susana |
| dc.date.Accepted.fl_str_mv | 2025-09-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-12-04T10:01:22Z |
| dc.date.embargoed.fl_str_mv | 2025-12-04T10:01:22Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.8/14836 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Sciendo |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention |
| dc.title.fl_str_mv | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | Growing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable packaging on consumer decisions is relatively scarce. Therefore, the purpose of this research is to investigate how a brand’s implementation of eco-efficient packaging influences consumer behaviour. We examine how a brand’s strategic implementation of an eco-efficient packaging influences brand emotional attachment through consu- mer’s perceptions of utilitarian, symbolic, and hedonic benefits, and its ultimate effect on purchase intention. Partial least squares structural equation modelling was used to test the hypotheses. Based on a sample of 305 respondents, it was found that the utilitarian benefits perceived by consumers do not positively influence brand emotional attachment. On the contrary, results show the existence of a positive influence between the symbolic and hedonic benefits perceived by consumers and brand emotional attachment, as well as between brand emotional attachment and consumer purchase intention of products with eco-efficient packaging. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://iconline.ipleiria.pt/bitstreams/cbb73879-f7c4-4996-b30f-1d17317e8b0c/download |
| id | iconline_2edd1e2cf121fb085deb5e2bead685fc |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.8/14836 |
| instacron_str | iconline |
| institution | Instituto Politécnico de Leiria |
| instname_str | Instituto Politécnico de Leiria |
| language | eng |
| network_acronym_str | iconline |
| network_name_str | IC-online |
| oai_identifier_str | oai:iconline.ipleiria.pt:10400.8/14836 |
| organization_str_mv | urn:organizationAcronym:iconline |
| person_str_mv | Crespo, Cátia Fernandes Crespo, Cátia Fernandes https://www.ciencia-id.pt/0615-6420-EC94 0615-6420-EC94 http://orcid.org/0000-0003-2886-7370 0000-0003-2886-7370 Silva, Tânia Rijo, Susana Rijo, Susana https://www.ciencia-id.pt/1518-6521-19A8 1518-6521-19A8 |
| publishDate | 2025 |
| publisher.none.fl_str_mv | Sciendo |
| reponame_str | IC-online |
| repository_id_str | urn:repositoryAcronym:iconline |
| service_str_mv | urn:repositoryAcronym:iconline |
| spelling | engSciendoengGrowing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable packaging on consumer decisions is relatively scarce. Therefore, the purpose of this research is to investigate how a brand’s implementation of eco-efficient packaging influences consumer behaviour. We examine how a brand’s strategic implementation of an eco-efficient packaging influences brand emotional attachment through consu- mer’s perceptions of utilitarian, symbolic, and hedonic benefits, and its ultimate effect on purchase intention. Partial least squares structural equation modelling was used to test the hypotheses. Based on a sample of 305 respondents, it was found that the utilitarian benefits perceived by consumers do not positively influence brand emotional attachment. On the contrary, results show the existence of a positive influence between the symbolic and hedonic benefits perceived by consumers and brand emotional attachment, as well as between brand emotional attachment and consumer purchase intention of products with eco-efficient packaging.application/pdfengBuilding brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefitsPersonalCrespo, Cátia FernandesDSpacehttp://dspace.org/items/99788e3e-3e04-4f90-a511-7ee6c6f2dd78DSpacehttp://dspace.org/items/99788e3e-3e04-4f90-a511-7ee6c6f2dd78CrespoCátia FernandesCiência IDhttps://www.ciencia-id.pt0615-6420-EC94ORCIDhttp://orcid.org0000-0003-2886-7370Scopus Author IDhttps://www.scopus.com56072058400Silva, TâniaPersonalRijo, SusanaDSpacehttp://dspace.org/items/82533711-98be-4727-9872-1516d1d44ea5DSpacehttp://dspace.org/items/82533711-98be-4727-9872-1516d1d44ea5FIGUEIREDO LOPES RIJOSUSANA MARIACiência IDhttps://www.ciencia-id.pt1518-6521-19A8HostingInstitutionOrganizationalRepositório IC-Onlinee-mailmailto:repositorio@ipleiria.ptrepositorio@ipleiria.ptISSNIsPartOf2069-8887DOIIsPartOf10.2478/mmcks-2025-00142025-12-04T10:01:22Z2025-09-012025-09-01T00:00:00ZHandlehttp://hdl.handle.net/10400.8/14836http://purl.org/coar/access_right/c_abf2open accessEco-efficient packagingUtilitarianSymbolic and hedonic benefitsBrand emotional attachmentPurchase intention267665 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal article2025-09-01http://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://iconline.ipleiria.pt/bitstreams/cbb73879-f7c4-4996-b30f-1d17317e8b0c/downloadManagement & Marketing2031527 |
| spellingShingle | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits Crespo, Cátia Fernandes Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention Crespo, Cátia Fernandes Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention |
| status | NEW |
| subject.fl_str_mv | Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention |
| title | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| title_full | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| title_fullStr | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| title_full_unstemmed | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| title_short | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| title_sort | Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits |
| topic | Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention |
| topic_facet | Eco-efficient packaging Utilitarian Symbolic and hedonic benefits Brand emotional attachment Purchase intention |
| url | http://hdl.handle.net/10400.8/14836 |
| visible | 1 |