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Sexo e Media: ofertas sexuais na imprensa diária

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Resumo:The present study, developed at the Research Centre “Didactics and Technology in Education of Trainers” at the University of Aveiro, is part of the project Sexuality and gender in the media discourse. The main goal is to analyze sex ads in the daily press, evaluating its impact on social and educational practices. The corpus of analysis consisted of 1079 sex ads, published during September 2011 in two daily Portuguese tabloids: a national newspaper (“Público”) and a local newspaper (“Diário As Beiras”). The software WebQDA was used for qualitative data analysis. The results show a considerable number of explicit sex offers, most of which announced by women and aimed primarily at a male consumer audience. The language used in the ads rarely appeals to safe sex, shows association with pornography and is built on male sex imaginaries, using stereotypes that emphasize gender disparities.
Autores principais:Teixeira, Filomena
Outros Autores:Marques, Fernando M.; Lopes, Rui P.
Assunto:Estereótipos Anúncios sexuais Media Estereotipos Anuncios de sexo Medios de comunicación Stereotypes Sex ads Media
Ano:2013
País:Portugal
Tipo de documento:artigo
Instituição associada:Universidade de Aveiro Centro de Investigação Didática e Tecnologia na Formação de Formadores
Idioma:português
Origem:Indagatio Didactica

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