Publicação
Second-hand fashion: Rags or riches?
| Resumo: | The abrupt changes in the environment have sparked a shift in behavior toward more environmentally friendly, sustainable forms of consumption. Textiles is one of the businesses that most degrades nature, therefore second-hand fashion emerges as one of the expanding phenomena in this industry, with various perceptions and motivations according to the culture in which an individual is inserted. Thus, this study aims to dive deeper into the current perceptions and motivation of Portuguese consumers toward this market. For this, a qualitative methodology with an exploratory approach is adopted. The data collection technique consisted of 15 semi-structured interviews with open-ended questions. The findings show that in a general overview and in the context of this study, consumers are starting to become more open and receptive to the concept of second-hand fashion, even though several prejudices and stigmas were mentioned. In terms of motivation, the need for uniqueness and vintage items, closely followed by economic and sustainable concerns were the most commonly stated motives. At last, most consumers expressed positive second-hand shopping experiences, along with its challenges, and showed a desire to be more exposed to second-hand brand marketing and advertising on social media. |
|---|---|
| Autores principais: | Neugebauer, Dana Duarte |
| Assunto: | Second-hand fashion Circular economy Consumer behavior Sustainable fashion |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Português de Administração de Marketing |
| Idioma: | inglês |
| Origem: | Instituto Português de Administração de Marketing |
| _version_ | 1868801421974962176 |
|---|---|
| author | Neugebauer, Dana Duarte |
| author_facet | Neugebauer, Dana Duarte |
| author_role | author |
| contributor_name_str_mv | Santos, Fernando Repositório Comum |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Neugebauer, Dana Duarte\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Santos, Fernando Repositório Comum |
| datacite.creators.creator.creatorName.fl_str_mv | Neugebauer, Dana Duarte |
| datacite.date.Accepted.fl_str_mv | 2022-10-21T00:00:00Z |
| datacite.date.available.fl_str_mv | 2022-12-07T09:38:01Z |
| datacite.date.embargoed.fl_str_mv | 2022-12-07T09:38:01Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Second-hand fashion Circular economy Consumer behavior Sustainable fashion |
| datacite.titles.title.fl_str_mv | Second-hand fashion: Rags or riches? |
| dc.contributor.none.fl_str_mv | Santos, Fernando Repositório Comum |
| dc.creator.none.fl_str_mv | Neugebauer, Dana Duarte |
| dc.date.Accepted.fl_str_mv | 2022-10-21T00:00:00Z |
| dc.date.available.fl_str_mv | 2022-12-07T09:38:01Z |
| dc.date.embargoed.fl_str_mv | 2022-12-07T09:38:01Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.26/42528 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Second-hand fashion Circular economy Consumer behavior Sustainable fashion |
| dc.title.fl_str_mv | Second-hand fashion: Rags or riches? |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The abrupt changes in the environment have sparked a shift in behavior toward more environmentally friendly, sustainable forms of consumption. Textiles is one of the businesses that most degrades nature, therefore second-hand fashion emerges as one of the expanding phenomena in this industry, with various perceptions and motivations according to the culture in which an individual is inserted. Thus, this study aims to dive deeper into the current perceptions and motivation of Portuguese consumers toward this market. For this, a qualitative methodology with an exploratory approach is adopted. The data collection technique consisted of 15 semi-structured interviews with open-ended questions. The findings show that in a general overview and in the context of this study, consumers are starting to become more open and receptive to the concept of second-hand fashion, even though several prejudices and stigmas were mentioned. In terms of motivation, the need for uniqueness and vintage items, closely followed by economic and sustainable concerns were the most commonly stated motives. At last, most consumers expressed positive second-hand shopping experiences, along with its challenges, and showed a desire to be more exposed to second-hand brand marketing and advertising on social media. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://comum.rcaap.pt/bitstreams/4b19b345-542f-4822-bd72-ca6ba7cac0a9/download |
| id | ipam_6d4b4becf4ffb4e078b06dda1755878a |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.26/42528 |
| instacron_str | ipam |
| institution | Instituto Português de Administração de Marketing |
| instname_str | Instituto Português de Administração de Marketing |
| language | eng |
| network_acronym_str | ipam |
| network_name_str | Instituto Português de Administração de Marketing |
| oai_identifier_str | oai:comum.rcaap.pt:10400.26/42528 |
| organization_str_mv | urn:organizationAcronym:ipam |
| person_str_mv | Neugebauer, Dana Duarte |
| publishDate | 2022 |
| reponame_str | Instituto Português de Administração de Marketing |
| repository_id_str | urn:repositoryAcronym:ipam |
| service_str_mv | urn:repositoryAcronym:ipam |
| spelling | engpt_PTThe abrupt changes in the environment have sparked a shift in behavior toward more environmentally friendly, sustainable forms of consumption. Textiles is one of the businesses that most degrades nature, therefore second-hand fashion emerges as one of the expanding phenomena in this industry, with various perceptions and motivations according to the culture in which an individual is inserted. Thus, this study aims to dive deeper into the current perceptions and motivation of Portuguese consumers toward this market. For this, a qualitative methodology with an exploratory approach is adopted. The data collection technique consisted of 15 semi-structured interviews with open-ended questions. The findings show that in a general overview and in the context of this study, consumers are starting to become more open and receptive to the concept of second-hand fashion, even though several prejudices and stigmas were mentioned. In terms of motivation, the need for uniqueness and vintage items, closely followed by economic and sustainable concerns were the most commonly stated motives. At last, most consumers expressed positive second-hand shopping experiences, along with its challenges, and showed a desire to be more exposed to second-hand brand marketing and advertising on social media.application/pdfpt_PTSecond-hand fashion: Rags or riches?Neugebauer, Dana DuarteSantos, FernandoHostingInstitutionOrganizationalRepositório Comume-mailmailto:comum@rcaap.ptcomum@rcaap.ptURNurn:tid:2031070122022-12-07T09:38:01Z2022-10-212022-10-21T00:00:00ZHandlehttp://hdl.handle.net/10400.26/42528http://purl.org/coar/access_right/c_abf2open accessSecond-hand fashionCircular economyConsumer behaviorSustainable fashion628724 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://comum.rcaap.pt/bitstreams/4b19b345-542f-4822-bd72-ca6ba7cac0a9/download |
| spellingShingle | Second-hand fashion: Rags or riches? Neugebauer, Dana Duarte Second-hand fashion Circular economy Consumer behavior Sustainable fashion |
| status | SINGLETON |
| subject.fl_str_mv | Second-hand fashion Circular economy Consumer behavior Sustainable fashion |
| title | Second-hand fashion: Rags or riches? |
| title_full | Second-hand fashion: Rags or riches? |
| title_fullStr | Second-hand fashion: Rags or riches? |
| title_full_unstemmed | Second-hand fashion: Rags or riches? |
| title_short | Second-hand fashion: Rags or riches? |
| title_sort | Second-hand fashion: Rags or riches? |
| topic | Second-hand fashion Circular economy Consumer behavior Sustainable fashion |
| topic_facet | Second-hand fashion Circular economy Consumer behavior Sustainable fashion |
| url | http://hdl.handle.net/10400.26/42528 |
| visible | 1 |