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Chatbots as strategic tools in organizations

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Resumo:The growing importance of artificial intelligence (AI) in the business and sci-entific context is evident. Organizations must begin to coexist and use AI as any other tool that increases their efficiency and effectiveness. Based on this, this research work focuses on the application of chatbots to improve operation-al efficiency and transform customer service. The main objective of this work is to have a perception of the real impact that chatbots have on companies, that is, to see the benefits and main challenges associated with their use. The main question of the study addresses the positive and negative impacts of imple-menting chatbots in companies, focusing on three fundamental areas: the first focuses on customer service, the second on the effectiveness of internal proce-dures and the third on interpersonal interactions in the business context. This study is justified by the need for companies to adapt to emerging technologies to increase competitiveness and efficiency, in addition to responding promptly to market demands. The study, no matter how much its authors try to reach the whole, is impossible. Thus, limitations of this study are pointed out, as well as suggestions for future work.
Autores principais:Lopes, Isabel Maria
Outros Autores:Guarda, Teresa; Oliveira, Pedro; Ribeiro, Maria Isabel; Fernandes, António
Assunto:Chatbots Artificial Intelligence Technology Acceptance Model
Ano:2026
País:Portugal
Tipo de documento:documento de conferência
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB
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author Lopes, Isabel Maria
author2 Guarda, Teresa
Oliveira, Pedro
Ribeiro, Maria Isabel
Fernandes, António
author2_role author
author
author
author
author_facet Lopes, Isabel Maria
Guarda, Teresa
Oliveira, Pedro
Ribeiro, Maria Isabel
Fernandes, António
author_role author
contributor_name_str_mv Biblioteca Digital do IPB
country_str PT
creators_json_str [{\"Person.name\":\"Lopes, Isabel Maria\",\"Person.identifier.orcid\":\"0000-0002-5614-3516\"},{\"Person.name\":\"Guarda, Teresa\"},{\"Person.name\":\"Oliveira, Pedro\",\"Person.identifier.orcid\":\"0000-0001-8346-1694\"},{\"Person.name\":\"Ribeiro, Maria Isabel\",\"Person.identifier.orcid\":\"0000-0002-5425-006X\"},{\"Person.name\":\"Fernandes, António\",\"Person.identifier.orcid\":\"0000-0002-9971-4796\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Biblioteca Digital do IPB
datacite.creators.creator.creatorName.fl_str_mv Lopes, Isabel Maria
Guarda, Teresa
Oliveira, Pedro
Ribeiro, Maria Isabel
Fernandes, António
datacite.date.Accepted.fl_str_mv 2026-01-01T00:00:00Z
datacite.date.available.fl_str_mv 2026-04-10T09:34:42Z
datacite.date.embargoed.fl_str_mv 2026-04-10T09:34:42Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Chatbots
Artificial Intelligence
Technology Acceptance Model
datacite.titles.title.fl_str_mv Chatbots as strategic tools in organizations
dc.contributor.none.fl_str_mv Biblioteca Digital do IPB
dc.creator.none.fl_str_mv Lopes, Isabel Maria
Guarda, Teresa
Oliveira, Pedro
Ribeiro, Maria Isabel
Fernandes, António
dc.date.Accepted.fl_str_mv 2026-01-01T00:00:00Z
dc.date.available.fl_str_mv 2026-04-10T09:34:42Z
dc.date.embargoed.fl_str_mv 2026-04-10T09:34:42Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10198/36496
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Springer
dc.rights.cclincense.fl_str_mv http://creativecommons.org/licenses/by/4.0/
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Chatbots
Artificial Intelligence
Technology Acceptance Model
dc.title.fl_str_mv Chatbots as strategic tools in organizations
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_c94f
description The growing importance of artificial intelligence (AI) in the business and sci-entific context is evident. Organizations must begin to coexist and use AI as any other tool that increases their efficiency and effectiveness. Based on this, this research work focuses on the application of chatbots to improve operation-al efficiency and transform customer service. The main objective of this work is to have a perception of the real impact that chatbots have on companies, that is, to see the benefits and main challenges associated with their use. The main question of the study addresses the positive and negative impacts of imple-menting chatbots in companies, focusing on three fundamental areas: the first focuses on customer service, the second on the effectiveness of internal proce-dures and the third on interpersonal interactions in the business context. This study is justified by the need for companies to adapt to emerging technologies to increase competitiveness and efficiency, in addition to responding promptly to market demands. The study, no matter how much its authors try to reach the whole, is impossible. Thus, limitations of this study are pointed out, as well as suggestions for future work.
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funding.funder.alternateName_str_mv FCT
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funding.funder.name_str_mv Fundação para a Ciência e a Tecnologia
funding.identifier_str_mv UID/GES/04752/2019
funding.name_str_mv 6817 - DCRRNI ID
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person_str_mv Lopes, Isabel Maria
Lopes, Isabel Maria
https://www.ciencia-id.pt/8812-AE1C-A316
8812-AE1C-A316
http://orcid.org/0000-0002-5614-3516
0000-0002-5614-3516
Guarda, Teresa
Oliveira, Pedro
Oliveira, Pedro
http://orcid.org/0000-0001-8346-1694
0000-0001-8346-1694
Ribeiro, Maria Isabel
Ribeiro, Maria Isabel
https://www.ciencia-id.pt/8D1B-9409-7921
8D1B-9409-7921
http://orcid.org/0000-0002-5425-006X
0000-0002-5425-006X
Fernandes, António
Fernandes, António
https://www.ciencia-id.pt/831E-7E0E-DFC1
831E-7E0E-DFC1
http://orcid.org/0000-0002-9971-4796
0000-0002-9971-4796
publishDate 2026
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spelling engSpringerengThe growing importance of artificial intelligence (AI) in the business and sci-entific context is evident. Organizations must begin to coexist and use AI as any other tool that increases their efficiency and effectiveness. Based on this, this research work focuses on the application of chatbots to improve operation-al efficiency and transform customer service. The main objective of this work is to have a perception of the real impact that chatbots have on companies, that is, to see the benefits and main challenges associated with their use. The main question of the study addresses the positive and negative impacts of imple-menting chatbots in companies, focusing on three fundamental areas: the first focuses on customer service, the second on the effectiveness of internal proce-dures and the third on interpersonal interactions in the business context. This study is justified by the need for companies to adapt to emerging technologies to increase competitiveness and efficiency, in addition to responding promptly to market demands. The study, no matter how much its authors try to reach the whole, is impossible. Thus, limitations of this study are pointed out, as well as suggestions for future work.application/pdfengChatbots as strategic tools in organizationsPersonalLopes, Isabel MariaDSpacehttp://dspace.org/items/111716db-94a0-4c24-b739-330dc2ae79fcDSpacehttp://dspace.org/items/111716db-94a0-4c24-b739-330dc2ae79fcLopesIsabel MariaCiência IDhttps://www.ciencia-id.pt8812-AE1C-A316ORCIDhttp://orcid.org0000-0002-5614-3516Researcher IDhttps://www.researcherid.comA-1728-2014Scopus Author IDhttps://www.scopus.com55211017300Scopus Author IDhttps://www.scopus.com57190212117Scopus Author IDhttps://www.scopus.com57207843433Guarda, TeresaPersonalOliveira, PedroDSpacehttp://dspace.org/items/b2d880bb-278b-489c-aa8f-353cfd99f0faDSpacehttp://dspace.org/items/b2d880bb-278b-489c-aa8f-353cfd99f0faOliveiraPedroORCIDhttp://orcid.org0000-0001-8346-1694PersonalRibeiro, Maria IsabelDSpacehttp://dspace.org/items/cff96812-d440-40dc-b44f-998d48894fd0DSpacehttp://dspace.org/items/cff96812-d440-40dc-b44f-998d48894fd0RibeiroMaria IsabelCiência IDhttps://www.ciencia-id.pt8D1B-9409-7921ORCIDhttp://orcid.org0000-0002-5425-006XScopus Author IDhttps://www.scopus.com58492545800PersonalFernandes, AntónioDSpacehttp://dspace.org/items/57537474-8c6d-4d45-99cc-5510c93e59ccDSpacehttp://dspace.org/items/57537474-8c6d-4d45-99cc-5510c93e59ccFernandesAntónioCiência IDhttps://www.ciencia-id.pt831E-7E0E-DFC1ORCIDhttp://orcid.org0000-0002-9971-4796Scopus Author IDhttps://www.scopus.com55815966700HostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISSNIsPartOf1865-0929DOIIsPartOf10.1007/978-3-032-16851-12026-04-10T09:34:42Z20262026-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/36496http://purl.org/coar/access_right/c_abf2open accessChatbotsArtificial IntelligenceTechnology Acceptance Model5972204 bytesFundação para a Ciência e a TecnologiaUnidade de Investigação Aplicada em Gestãoinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F04752%2F2019/PTUID/GES/04752/20196817 - DCRRNI IDCrossref Funder IDhttp://doi.org/10.13039/501100001871other research producthttp://purl.org/coar/resource_type/c_c94fconference object2026http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/1cbe1815-d16a-470e-956c-e5dee9c7ad7c/downloadWorkshops of the International Conference on Advanced Research in Technologies, Information, Innovation and Sustainability, ARTIIS 20252415423Cartagena
spellingShingle Chatbots as strategic tools in organizations
Lopes, Isabel Maria
Chatbots
Artificial Intelligence
Technology Acceptance Model
subject.fl_str_mv Chatbots
Artificial Intelligence
Technology Acceptance Model
title Chatbots as strategic tools in organizations
title_full Chatbots as strategic tools in organizations
title_fullStr Chatbots as strategic tools in organizations
title_full_unstemmed Chatbots as strategic tools in organizations
title_short Chatbots as strategic tools in organizations
title_sort Chatbots as strategic tools in organizations
topic Chatbots
Artificial Intelligence
Technology Acceptance Model
topic_facet Chatbots
Artificial Intelligence
Technology Acceptance Model
url http://hdl.handle.net/10198/36496
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