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Natural parks image: an analysis of tripadvisor reviews

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Summary:Natural parks and protected areas have been a significant subject of tourism studies. Understanding the image that visitants have of these areas is important to the planning process, and the analysis of online reviews is a method- ology used in different investigations. TripAdvisor is the most used review aggre- gator in these studies. In this context, this research aimed to analyse the image of three cross-border natural parks based on TripAdvisor reviews. For this, 321 reviews of the Montesinho Natural Park (Portugal), Douro International Nature Park (Portugal) and Arribes del Duero Natural Park (Spain) were collected and analysed using the machine learning techniques known as Latent Dirichlet Allo- cation. Two dimensions were determined for the Montesinho (scenery and nature), two for Douro International (activities and nature) and three for Arribes del Duero (water-based activities, nature, activities). The dimensions were measured on a 1–5 scale It can be concluded that the three parks present a positive image, with averages higher than 4, being 4.47 points (±0.703) for the evaluation of Mon- tesinho, 4.48 (±0.671) for Douro International and 4.50 (±0.703) for Arrribes del Duero. The common dimension in the three parks was nature, which also presented the best average in the three realities. This study presented as a limitation the use only of TripAdvisor for data collection, suggesting the use of other platforms in future studies.
Main Authors:Scalabrini, E.C.B.
Other Authors:Vaz, Márcia; Teixeira, João Paulo; Rivas Rojo, Carlos Jesus; Murial Alonso, David; Garrote Mestre, Lucía; Fernandes, Paula Odete
Subject:Destination image Nature-based tourism Marketing digital TripAdvisor
Year:2024
Country:Portugal
Document type:conference paper
Access type:open access
Associated institution:Instituto Politécnico de Bragança
Language:English
Origin:Biblioteca Digital do IPB
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author Scalabrini, E.C.B.
author2 Vaz, Márcia
Teixeira, João Paulo
Rivas Rojo, Carlos Jesus
Murial Alonso, David
Garrote Mestre, Lucía
Fernandes, Paula Odete
author2_role author
author
author
author
author
author
author_facet Scalabrini, E.C.B.
Vaz, Márcia
Teixeira, João Paulo
Rivas Rojo, Carlos Jesus
Murial Alonso, David
Garrote Mestre, Lucía
Fernandes, Paula Odete
author_role author
contributor_name_str_mv Biblioteca Digital do IPB
country_str PT
creators_json_txt [{\"Person.name\":\"Scalabrini, E.C.B.\",\"Person.identifier.orcid\":\"0000-0001-7164-2471\"},{\"Person.name\":\"Vaz, Márcia\",\"Person.identifier.orcid\":\"0000-0002-0587-6453\"},{\"Person.name\":\"Teixeira, João Paulo\",\"Person.identifier.orcid\":\"0000-0002-6679-5702\"},{\"Person.name\":\"Rivas Rojo, Carlos Jesus\"},{\"Person.name\":\"Murial Alonso, David\"},{\"Person.name\":\"Garrote Mestre, Lucía\"},{\"Person.name\":\"Fernandes, Paula Odete\",\"Person.identifier.orcid\":\"0000-0001-8714-4901\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Biblioteca Digital do IPB
datacite.creators.creator.creatorName.fl_str_mv Scalabrini, E.C.B.
Vaz, Márcia
Teixeira, João Paulo
Rivas Rojo, Carlos Jesus
Murial Alonso, David
Garrote Mestre, Lucía
Fernandes, Paula Odete
datacite.date.Accepted.fl_str_mv 2024-01-01T00:00:00Z
datacite.date.available.fl_str_mv 2024-05-23T09:04:40Z
datacite.date.embargoed.fl_str_mv 2024-05-23T09:04:40Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Destination image
Nature-based tourism
Marketing digital
TripAdvisor
datacite.titles.title.fl_str_mv Natural parks image: an analysis of tripadvisor reviews
dc.contributor.none.fl_str_mv Biblioteca Digital do IPB
dc.creator.none.fl_str_mv Scalabrini, E.C.B.
Vaz, Márcia
Teixeira, João Paulo
Rivas Rojo, Carlos Jesus
Murial Alonso, David
Garrote Mestre, Lucía
Fernandes, Paula Odete
dc.date.Accepted.fl_str_mv 2024-01-01T00:00:00Z
dc.date.available.fl_str_mv 2024-05-23T09:04:40Z
dc.date.embargoed.fl_str_mv 2024-05-23T09:04:40Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10198/29801
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Springer Nature
dc.rights.cclincense.fl_str_mv http://creativecommons.org/licenses/by/4.0/
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Destination image
Nature-based tourism
Marketing digital
TripAdvisor
dc.title.fl_str_mv Natural parks image: an analysis of tripadvisor reviews
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_5794
description Natural parks and protected areas have been a significant subject of tourism studies. Understanding the image that visitants have of these areas is important to the planning process, and the analysis of online reviews is a method- ology used in different investigations. TripAdvisor is the most used review aggre- gator in these studies. In this context, this research aimed to analyse the image of three cross-border natural parks based on TripAdvisor reviews. For this, 321 reviews of the Montesinho Natural Park (Portugal), Douro International Nature Park (Portugal) and Arribes del Duero Natural Park (Spain) were collected and analysed using the machine learning techniques known as Latent Dirichlet Allo- cation. Two dimensions were determined for the Montesinho (scenery and nature), two for Douro International (activities and nature) and three for Arribes del Duero (water-based activities, nature, activities). The dimensions were measured on a 1–5 scale It can be concluded that the three parks present a positive image, with averages higher than 4, being 4.47 points (±0.703) for the evaluation of Mon- tesinho, 4.48 (±0.671) for Douro International and 4.50 (±0.703) for Arrribes del Duero. The common dimension in the three parks was nature, which also presented the best average in the three realities. This study presented as a limitation the use only of TripAdvisor for data collection, suggesting the use of other platforms in future studies.
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fulltext.url.fl_str_mv https://bibliotecadigital.ipb.pt/bitstreams/d841e447-aa30-4017-9171-ce980c4120f2/download
funding.funder.alternateName_str_mv FCT
FCT
funding.funder.identifier_str_mv http://doi.org/10.13039/501100001871
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funding.funder.name_str_mv Fundação para a Ciência e a Tecnologia
Fundação para a Ciência e a Tecnologia
funding.name_str_mv 6817 - DCRRNI ID
6817 - DCRRNI ID
id ipb_0d271c643bed61b62ac4c407dc0fe76c
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institution Instituto Politécnico de Bragança
instname_str Instituto Politécnico de Bragança
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network_name_str Biblioteca Digital do IPB
oai_identifier_str oai:bibliotecadigital.ipb.pt:10198/29801
organization_str_mv urn:organizationAcronym:ipb
person_str_mv Scalabrini, E.C.B.
Scalabrini, E.C.B.
https://www.ciencia-id.pt/C215-238E-B5E1
C215-238E-B5E1
http://orcid.org/0000-0001-7164-2471
0000-0001-7164-2471
Vaz, Márcia
Vaz, Márcia
https://www.ciencia-id.pt/4217-1528-0CB4
4217-1528-0CB4
http://orcid.org/0000-0002-0587-6453
0000-0002-0587-6453
Teixeira, João Paulo
Teixeira, João Paulo
https://www.ciencia-id.pt/4F15-B322-59B4
4F15-B322-59B4
http://orcid.org/0000-0002-6679-5702
0000-0002-6679-5702
Rivas Rojo, Carlos Jesus
Murial Alonso, David
Garrote Mestre, Lucía
Fernandes, Paula Odete
Fernandes, Paula Odete
https://www.ciencia-id.pt/991D-9D1E-D67D
991D-9D1E-D67D
http://orcid.org/0000-0001-8714-4901
0000-0001-8714-4901
publishDate 2024
publisher.none.fl_str_mv Springer Nature
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spelling engSpringer Naturept_PTNatural parks and protected areas have been a significant subject of tourism studies. Understanding the image that visitants have of these areas is important to the planning process, and the analysis of online reviews is a method- ology used in different investigations. TripAdvisor is the most used review aggre- gator in these studies. In this context, this research aimed to analyse the image of three cross-border natural parks based on TripAdvisor reviews. For this, 321 reviews of the Montesinho Natural Park (Portugal), Douro International Nature Park (Portugal) and Arribes del Duero Natural Park (Spain) were collected and analysed using the machine learning techniques known as Latent Dirichlet Allo- cation. Two dimensions were determined for the Montesinho (scenery and nature), two for Douro International (activities and nature) and three for Arribes del Duero (water-based activities, nature, activities). The dimensions were measured on a 1–5 scale It can be concluded that the three parks present a positive image, with averages higher than 4, being 4.47 points (±0.703) for the evaluation of Mon- tesinho, 4.48 (±0.671) for Douro International and 4.50 (±0.703) for Arrribes del Duero. The common dimension in the three parks was nature, which also presented the best average in the three realities. This study presented as a limitation the use only of TripAdvisor for data collection, suggesting the use of other platforms in future studies.application/pdfpt_PTNatural parks image: an analysis of tripadvisor reviewsPersonalScalabrini, E.C.B.DSpacehttp://dspace.org/items/1b00625e-3454-47d8-8ab5-016f90c9d7e2DSpacehttp://dspace.org/items/1b00625e-3454-47d8-8ab5-016f90c9d7e2ScalabriniElaine C.B.Ciência IDhttps://www.ciencia-id.ptC215-238E-B5E1ORCIDhttp://orcid.org0000-0001-7164-2471Scopus Author IDhttps://www.scopus.com57219651339PersonalVaz, MárciaDSpacehttp://dspace.org/items/d2dd288e-6e03-4ec3-8cd0-5ad110e34651DSpacehttp://dspace.org/items/d2dd288e-6e03-4ec3-8cd0-5ad110e34651VazMárciaCiência IDhttps://www.ciencia-id.pt4217-1528-0CB4ORCIDhttp://orcid.org0000-0002-0587-6453Scopus Author IDhttps://www.scopus.com57742784000PersonalTeixeira, João PauloDSpacehttp://dspace.org/items/33f4af65-7ddf-46f0-8b44-a7470a8ba2bfDSpacehttp://dspace.org/items/33f4af65-7ddf-46f0-8b44-a7470a8ba2bfTeixeiraJoão PauloCiência IDhttps://www.ciencia-id.pt4F15-B322-59B4ORCIDhttp://orcid.org0000-0002-6679-5702Researcher IDhttps://www.researcherid.comN-6576-2013Scopus Author IDhttps://www.scopus.com57069567500Rivas Rojo, Carlos JesusMurial Alonso, DavidGarrote Mestre, LucíaPersonalFernandes, Paula OdeteDSpacehttp://dspace.org/items/2269147c-2b53-4d1c-bc1b-f1367d197262DSpacehttp://dspace.org/items/2269147c-2b53-4d1c-bc1b-f1367d197262FernandesPaula OdeteCiência IDhttps://www.ciencia-id.pt991D-9D1E-D67DORCIDhttp://orcid.org0000-0001-8714-4901Scopus Author IDhttps://www.scopus.com35200741800HostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISBNIsPartOf978-3-031-43732-8DOIIsPartOf10.1007/978-3-031-43733-5_342024-05-23T09:04:40Z20242024-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/29801http://purl.org/coar/access_right/c_abf2open accessDestination imageNature-based tourismMarketing digitalTripAdvisor474957 bytesFundação para a Ciência e a TecnologiaApplied Management Research Unit6817 - DCRRNI IDCrossref Funder IDhttp://doi.org/10.13039/501100001871Fundação para a Ciência e a TecnologiaApplied Management Research Unit6817 - DCRRNI IDCrossref Funder IDhttp://doi.org/10.13039/501100001871other research producthttp://purl.org/coar/resource_type/c_5794conference paper2024http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/d841e447-aa30-4017-9171-ce980c4120f2/downloadInternational Conference on Management, Tourism and Technologies, ICMTT 2023373383
spellingShingle Natural parks image: an analysis of tripadvisor reviews
Scalabrini, E.C.B.
Destination image
Nature-based tourism
Marketing digital
TripAdvisor
status SINGLETON
subject.fl_str_mv Destination image
Nature-based tourism
Marketing digital
TripAdvisor
title Natural parks image: an analysis of tripadvisor reviews
title_full Natural parks image: an analysis of tripadvisor reviews
title_fullStr Natural parks image: an analysis of tripadvisor reviews
title_full_unstemmed Natural parks image: an analysis of tripadvisor reviews
title_short Natural parks image: an analysis of tripadvisor reviews
title_sort Natural parks image: an analysis of tripadvisor reviews
topic Destination image
Nature-based tourism
Marketing digital
TripAdvisor
topic_facet Destination image
Nature-based tourism
Marketing digital
TripAdvisor
url http://hdl.handle.net/10198/29801
visible 1