Publicação

Preface - AI Innovation in Services Marketing

Detalhes bibliográficos
Autores principais:	Correia, Ricardo
Outros Autores:	Venciute, Dominyka
Assunto:	Services Marketing Artificial Intelligence Innovation
Ano:	2024
País:	Portugal
Tipo de documento:	editorial
Tipo de acesso:	acesso restrito
Instituição associada:	Instituto Politécnico de Bragança
Idioma:	inglês
Origem:	Biblioteca Digital do IPB

Registos relacionados

AI Innovation in Services Marketing
por: Correia, Ricardo
Publicado em: (2024)

Preface - AI Innovations for Travel and Tourism
por: Correia, Ricardo
Publicado em: (2024)

Reshaping the Video Game Landscape With AI and GenAI - Preface
por: Sousa, João Paulo
Publicado em: (2025)

AI innovations for travel and tourism
por: Correia, Ricardo
Publicado em: (2024)

AI in power systems and energy markets
por: Ramos, Carlos
Publicado em: (2011)

Preface
por: Prieto, Javier
Publicado em: (2022)

AI in the sustainability of social economy
por: Belchior-Rocha, H.
Publicado em: (2025)

Work in progress: AI Digital transformation: AI tools for fashion design
por: Teixeira, João Pedro
Publicado em: (2025)

AI-powered personalization: A behavioural economics perspective in marketing
por: Carreira, Maria Beatriz Fernandes de Castro
Publicado em: (2024)

The impact of AI and ML algorithms in marketing: Revolutionizing or threatening the future marketing careers
por: Brito, Rodrigo Manuel Gomes de
Publicado em: (2025)

The impact of artificial intelligence on innovation management: A literature review
por: Correia, M. J.
Publicado em: (2021)

Navigating the AI Revolution: Tools and Skills Transforming Marketing Practices
por: Lacerda, Giovanna
Publicado em: (2025)

A capability-based framework for knowledge-driven AI innovation and sustainability
por: Santos, M. R. C.
Publicado em: (2025)

Use of AI for idea generation to increase innovation outcomes at the workplace : a moderation analysis
por: Wagle, Yash Sham
Publicado em: (2025)

The use of AI in personalized marketing strategies and its impact on consumer well-being
por: Cunha, Beatriz Alexandra Patrício
Publicado em: (2025)

Service robots in the hospitality industry: The case of Henn-na hotel, Japan
por: Reis, João
Publicado em: (2020)

Service robots in the hospitality industry: The case of Henn-na hotel, Japan
por: Reis, João Carlos Gonçalves dos
Publicado em: (2020)

AI adoption in service business: Impact on human-machine relations
por: Lima, Igor Yorna Cabral Miranda
Publicado em: (2024)

Digital innovation in tourism: exploring the potential of chatbots
por: Lopes, Isabel Maria
Publicado em: (2025)

Innovation in services – how different from manufacturing?
por: Pires, Cesaltina
Publicado em: (2010)

Innovation behaviour in financial services: an empirical analysis
por: Sarkar, Soumodip
Publicado em: (2010)

The impact of AI, blockchain, IoT, and 5G on business model innovation and internationalization in the financial sector
por: Bogner, Maximilian
Publicado em: (2025)

AI for GBS : experiences, use cases, and implementation
por: Kriegel, Leon Leander
Publicado em: (2024)

Open innovation : Factors explaining universities as service firm innovation sources
por: Janeiro, Pedro
Publicado em: (2013)

0KG: creating and developing an innovative clothing service
por: Bernardes, João Pedro
Publicado em: (2017)

No Country for Old Lawyers: the new era of legal services and contractual regulation of liability and risk distribution in contracts between AI software houses and law firms
por: Luzia Figueiredo Vinha da Rocha
Publicado em: (2025)

Artificial Intelligence in marketing: Enhancing brand loyalty through ai-powered personalization campaigns, in the fashion industry
por: Marques, João José Pontes
Publicado em: (2024)

The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator.
por: Canavarro, Ana
Publicado em: (2025)

Between Innovation and Implementation: Digital media and AI in dermatological treatment in Germany
por: Monks, Henry
Publicado em: (2025)

Looking to the future: AI in education
por: Batuca, Duarte Miguel dos Reis
Publicado em: (2022)

Branding in the era of artificial intelligence (AI): an examination of hybrid human-AI approach in the rebranding of citizenLab
por: Sacramento, Isabela Berger
Publicado em: (2023)

Innovation in tourism: the role of artificial intelligence in personalizing the traveler experience
por: Lopes, Isabel Maria
Publicado em: (2025)

How artificial intelligence can improve digital marketing
por: Pereira, L.
Publicado em: (2023)

Product-service innovation and performance
por: Bustinza, Oscar F.
Publicado em: (2018)

AI-powered educational platforms for enhancing social entrepreneurship skills: a systematic literature review
por: Fernandes, Catarina
Publicado em: (2025)

Artificial Intelligence Theory in Service Management
por: Reis, João
Publicado em: (2020)

Artificial Intelligence Theory in Service Management
por: Reis, J.
Publicado em: (2020)

AI in business operations
por: Shahidi Hamedani, Sharareh
Publicado em: (2025)

Artificial intelligence-based user interaction module for autonomous mobile service robots
por: Alcantara, Carlos Boduar
Publicado em: (2024)

Embracing tomorrow: shaping human skills for ai-enhanced marketing professionals
por: Lacerda, Giovanna Moreira de
Publicado em: (2024)