Publicação
Corporate identity design innovation
| Resumo: | Corporate identity, as a tool for identifying an interactive structure trough visual depict representation in particular, the creativity domains, where is possible to explore an innovative knowledge through systemic perspective. Innovation has origin in the exploration of creativity and in the capacity to connect the dots (Jobs, Steve), usually suspended asleep or that belong to our internal/external scenery. Most of the individuals interpret creativity as a generic procedure, something which cannot be measured or even planned. The cultural barriers and the strict structures still rooted in our traditions, increase this gap between human creative brains and the real creative production (Barreto, 2007). This paper reports the concept development of the corporate identity of IDEMi09, represented by a cellular esqueme and the idealistic interaction between the areas and the total image scenario that should result in a mirror of innovation process within conference aims. An interpretation indicates that this corporate identity design, does not accomplish a static image logo, but a workable structure, sufficiently open minded to have other interpretations in bi-dimensional and tri-dimensional configuration presentation |
|---|---|
| Autores principais: | Costa, Carlos Casimiro da |
| Outros Autores: | Medeiros, Albertina; Fernandes, António Augusto |
| Assunto: | Creativity Corporate identity Innovation |
| Ano: | 2010 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867172779839717376 |
|---|---|
| author | Costa, Carlos Casimiro da |
| author2 | Medeiros, Albertina Fernandes, António Augusto |
| author2_role | author author |
| author_facet | Costa, Carlos Casimiro da Medeiros, Albertina Fernandes, António Augusto |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Costa, Carlos Casimiro da\",\"Person.identifier.orcid\":\"0000-0001-6207-7554\"},{\"Person.name\":\"Medeiros, Albertina\"},{\"Person.name\":\"Fernandes, António Augusto\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Costa, Carlos Casimiro da Medeiros, Albertina Fernandes, António Augusto |
| datacite.date.Accepted.fl_str_mv | 2010-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2011-07-07T10:46:42Z |
| datacite.date.embargoed.fl_str_mv | 2011-07-07T10:46:42Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Creativity Corporate identity Innovation |
| datacite.titles.title.fl_str_mv | Corporate identity design innovation |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Costa, Carlos Casimiro da Medeiros, Albertina Fernandes, António Augusto |
| dc.date.Accepted.fl_str_mv | 2010-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2011-07-07T10:46:42Z |
| dc.date.embargoed.fl_str_mv | 2011-07-07T10:46:42Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/5793 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Faculdade de Engenharia Mecânica da Universidade do Porto FEUP |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Creativity Corporate identity Innovation |
| dc.title.fl_str_mv | Corporate identity design innovation |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_5794 |
| description | Corporate identity, as a tool for identifying an interactive structure trough visual depict representation in particular, the creativity domains, where is possible to explore an innovative knowledge through systemic perspective. Innovation has origin in the exploration of creativity and in the capacity to connect the dots (Jobs, Steve), usually suspended asleep or that belong to our internal/external scenery. Most of the individuals interpret creativity as a generic procedure, something which cannot be measured or even planned. The cultural barriers and the strict structures still rooted in our traditions, increase this gap between human creative brains and the real creative production (Barreto, 2007). This paper reports the concept development of the corporate identity of IDEMi09, represented by a cellular esqueme and the idealistic interaction between the areas and the total image scenario that should result in a mirror of innovation process within conference aims. An interpretation indicates that this corporate identity design, does not accomplish a static image logo, but a workable structure, sufficiently open minded to have other interpretations in bi-dimensional and tri-dimensional configuration presentation |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | conferencePaper |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/c59af803-c756-4c1b-9555-cb858236673b/download |
| id | ipb_2a84b795847dec85eef9854e0dd5fbb3 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10198/5793 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
| network_acronym_str | ipb |
| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/5793 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Costa, Carlos Casimiro da Costa, Carlos Casimiro da https://www.ciencia-id.pt/3B1A-6E52-E48B 3B1A-6E52-E48B http://orcid.org/0000-0001-6207-7554 0000-0001-6207-7554 Medeiros, Albertina Fernandes, António Augusto |
| publishDate | 2010 |
| publisher.none.fl_str_mv | Faculdade de Engenharia Mecânica da Universidade do Porto FEUP |
| reponame_str | Biblioteca Digital do IPB |
| repository_id_str | urn:repositoryAcronym:ipb |
| service_str_mv | urn:repositoryAcronym:ipb |
| spelling | engFaculdade de Engenharia Mecânica da Universidade do Porto FEUPporCorporate identity, as a tool for identifying an interactive structure trough visual depict representation in particular, the creativity domains, where is possible to explore an innovative knowledge through systemic perspective. Innovation has origin in the exploration of creativity and in the capacity to connect the dots (Jobs, Steve), usually suspended asleep or that belong to our internal/external scenery. Most of the individuals interpret creativity as a generic procedure, something which cannot be measured or even planned. The cultural barriers and the strict structures still rooted in our traditions, increase this gap between human creative brains and the real creative production (Barreto, 2007). This paper reports the concept development of the corporate identity of IDEMi09, represented by a cellular esqueme and the idealistic interaction between the areas and the total image scenario that should result in a mirror of innovation process within conference aims. An interpretation indicates that this corporate identity design, does not accomplish a static image logo, but a workable structure, sufficiently open minded to have other interpretations in bi-dimensional and tri-dimensional configuration presentationapplication/pdfporCorporate identity design innovationPersonalCosta, Carlos Casimiro daDSpacehttp://dspace.org/items/70d75187-ab01-4413-8c98-c47fdb9bc719DSpacehttp://dspace.org/items/70d75187-ab01-4413-8c98-c47fdb9bc719CostaCarlos Casimiro daCiência IDhttps://www.ciencia-id.pt3B1A-6E52-E48BORCIDhttp://orcid.org0000-0001-6207-7554Medeiros, AlbertinaFernandes, António AugustoHostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISSNIsPartOfISBN 978-972-752-117-32011-07-07T10:46:42Z20102010-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/5793http://purl.org/coar/access_right/c_abf2open accessCreativityCorporate identityInnovation131355 bytesother research producthttp://purl.org/coar/resource_type/c_5794conference paperhttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/c59af803-c756-4c1b-9555-cb858236673b/downloadProceedings of the First International Conference on Integration of Design, Engineering and Management for innovation IDEMI09, Porto, Portugal, September 14-15, 2009First International Conference on Integration of Design, Engineering and Management for innovation IDEMI09Porto (PT) |
| spellingShingle | Corporate identity design innovation Costa, Carlos Casimiro da Creativity Corporate identity Innovation |
| status | SINGLETON |
| subject.fl_str_mv | Creativity Corporate identity Innovation |
| title | Corporate identity design innovation |
| title_full | Corporate identity design innovation |
| title_fullStr | Corporate identity design innovation |
| title_full_unstemmed | Corporate identity design innovation |
| title_short | Corporate identity design innovation |
| title_sort | Corporate identity design innovation |
| topic | Creativity Corporate identity Innovation |
| topic_facet | Creativity Corporate identity Innovation |
| url | http://hdl.handle.net/10198/5793 |
| visible | 1 |