Publicação
Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village
| Resumo: | Low-density territories, especially those located in rural areas, are essential not only for the local economies but also for the national ones. Despite their importance, low-density territories face enormous challenges, such as an ageing population, desertification, and economic development primarily based on primary activities. Territorial Marketing plays an essential role in developing low-density territories, particularly ruralones. In the context of the development and application of Territorial Marketing tools, this study aims to better understand the opportunity to preserve traditions, enhance heritage, develop and protect endogenous products, and create experiences that promote the connection between visitors and local communities. Moreover, maintaining the territory's sustainability and residents' quality of life are essential inputs that territorial marketing should consider when considering low-density territories. This article aims to acquire a more profound knowledge of the Pereira residents' perceptions of their territory. Pereira is a small village characterized as a low-density territory in the Trás-os-Montes region, a region located in the interior of Portugal. The study also intends to better understand the village endogenous products, events, experiences, traditions and heritage that can be promoted to enhance tourism's economic contribution. Following a qualitative methodology, this study uses semi-structured resident interviews. The results achieved will contribute to defining marketing territorial strategies that consider not only the territory´s sustainability and identity, but also the well-being of residents. Future studies should consider other perspectives, such as those of investors, local governments, municipalities, visitors, and tourists. |
|---|---|
| Autores principais: | Leonor, Maria Leonor |
| Outros Autores: | Coelho, Ana Sofia; Martins, Catarina Antónia |
| Assunto: | Territorial Marketing Sustainability Low-density territories Tourism Rural areas |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867173417944350720 |
|---|---|
| author | Leonor, Maria Leonor |
| author2 | Coelho, Ana Sofia Martins, Catarina Antónia |
| author2_role | author author |
| author_facet | Leonor, Maria Leonor Coelho, Ana Sofia Martins, Catarina Antónia |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Leonor, Maria Leonor\"},{\"Person.name\":\"Coelho, Ana Sofia\",\"Person.identifier.orcid\":\"0000-0003-3389-3231\"},{\"Person.name\":\"Martins, Catarina Antónia\",\"Person.identifier.orcid\":\"0000-0002-7728-545X\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Leonor, Maria Leonor Coelho, Ana Sofia Martins, Catarina Antónia |
| datacite.date.Accepted.fl_str_mv | 2025-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2026-03-25T00:05:31Z |
| datacite.date.embargoed.fl_str_mv | 2026-03-25T00:05:31Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Territorial Marketing Sustainability Low-density territories Tourism Rural areas |
| datacite.titles.title.fl_str_mv | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Leonor, Maria Leonor Coelho, Ana Sofia Martins, Catarina Antónia |
| dc.date.Accepted.fl_str_mv | 2025-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2026-03-25T00:05:31Z |
| dc.date.embargoed.fl_str_mv | 2026-03-25T00:05:31Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/36256 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | APDR - Associação Portuguesa para o Desenvolvimento Regional |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by-nc/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Territorial Marketing Sustainability Low-density territories Tourism Rural areas |
| dc.title.fl_str_mv | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_c94f |
| description | Low-density territories, especially those located in rural areas, are essential not only for the local economies but also for the national ones. Despite their importance, low-density territories face enormous challenges, such as an ageing population, desertification, and economic development primarily based on primary activities. Territorial Marketing plays an essential role in developing low-density territories, particularly ruralones. In the context of the development and application of Territorial Marketing tools, this study aims to better understand the opportunity to preserve traditions, enhance heritage, develop and protect endogenous products, and create experiences that promote the connection between visitors and local communities. Moreover, maintaining the territory's sustainability and residents' quality of life are essential inputs that territorial marketing should consider when considering low-density territories. This article aims to acquire a more profound knowledge of the Pereira residents' perceptions of their territory. Pereira is a small village characterized as a low-density territory in the Trás-os-Montes region, a region located in the interior of Portugal. The study also intends to better understand the village endogenous products, events, experiences, traditions and heritage that can be promoted to enhance tourism's economic contribution. Following a qualitative methodology, this study uses semi-structured resident interviews. The results achieved will contribute to defining marketing territorial strategies that consider not only the territory´s sustainability and identity, but also the well-being of residents. Future studies should consider other perspectives, such as those of investors, local governments, municipalities, visitors, and tourists. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/eb4ef4ed-270a-47ca-85da-c38efffeb188/download |
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| identifier.url.fl_str_mv | http://hdl.handle.net/10198/36256 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
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| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/36256 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Leonor, Maria Leonor Coelho, Ana Sofia Coelho, Ana Sofia https://www.ciencia-id.pt/BC1C-630F-3EA4 BC1C-630F-3EA4 http://orcid.org/0000-0003-3389-3231 0000-0003-3389-3231 Martins, Catarina Antónia Martins, Catarina Antónia https://www.ciencia-id.pt/FF1F-17F6-47AF FF1F-17F6-47AF http://orcid.org/0000-0002-7728-545X 0000-0002-7728-545X |
| publishDate | 2025 |
| publisher.none.fl_str_mv | APDR - Associação Portuguesa para o Desenvolvimento Regional |
| reponame_str | Biblioteca Digital do IPB |
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| spelling | engAPDR - Associação Portuguesa para o Desenvolvimento RegionalporLow-density territories, especially those located in rural areas, are essential not only for the local economies but also for the national ones. Despite their importance, low-density territories face enormous challenges, such as an ageing population, desertification, and economic development primarily based on primary activities. Territorial Marketing plays an essential role in developing low-density territories, particularly ruralones. In the context of the development and application of Territorial Marketing tools, this study aims to better understand the opportunity to preserve traditions, enhance heritage, develop and protect endogenous products, and create experiences that promote the connection between visitors and local communities. Moreover, maintaining the territory's sustainability and residents' quality of life are essential inputs that territorial marketing should consider when considering low-density territories. This article aims to acquire a more profound knowledge of the Pereira residents' perceptions of their territory. Pereira is a small village characterized as a low-density territory in the Trás-os-Montes region, a region located in the interior of Portugal. The study also intends to better understand the village endogenous products, events, experiences, traditions and heritage that can be promoted to enhance tourism's economic contribution. Following a qualitative methodology, this study uses semi-structured resident interviews. The results achieved will contribute to defining marketing territorial strategies that consider not only the territory´s sustainability and identity, but also the well-being of residents. Future studies should consider other perspectives, such as those of investors, local governments, municipalities, visitors, and tourists.application/pdfengTerritorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira villageLeonor, Maria LeonorPersonalCoelho, Ana SofiaDSpacehttp://dspace.org/items/111469c0-b9b7-4769-ba84-5e501efb9534DSpacehttp://dspace.org/items/111469c0-b9b7-4769-ba84-5e501efb9534CoelhoAna SofiaCiência IDhttps://www.ciencia-id.ptBC1C-630F-3EA4ORCIDhttp://orcid.org0000-0003-3389-3231PersonalMartins, Catarina AntóniaDSpacehttp://dspace.org/items/2e7f14a9-5450-40d4-bd41-1e22f9f6dcbaDSpacehttp://dspace.org/items/2e7f14a9-5450-40d4-bd41-1e22f9f6dcbaMartinsCatarina AntóniaCiência IDhttps://www.ciencia-id.ptFF1F-17F6-47AFORCIDhttp://orcid.org0000-0002-7728-545XHostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISBNIsPartOf978-989-8780-13-32026-03-25T00:05:31Z20252025-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/36256http://purl.org/coar/access_right/c_abf2open accessTerritorial MarketingSustainabilityLow-density territoriesTourismRural areas840131 bytesother research producthttp://purl.org/coar/resource_type/c_c94fconference object2025http://creativecommons.org/licenses/by-nc/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/eb4ef4ed-270a-47ca-85da-c38efffeb188/downloadTerritorial marketing applied to low-density territories: The32nd APDR Congress – Sustainable Transformation and Spatial Interaction of People and Places: Urban and Rural Landscapes for mobility, migration and tourism149149Angra do Heroísmo2025 |
| spellingShingle | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village Leonor, Maria Leonor Territorial Marketing Sustainability Low-density territories Tourism Rural areas |
| status | SINGLETON |
| subject.fl_str_mv | Territorial Marketing Sustainability Low-density territories Tourism Rural areas |
| title | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| title_full | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| title_fullStr | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| title_full_unstemmed | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| title_short | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| title_sort | Territorial Marketing Applied to Low-Density Territories: The Particular Case of Pereira village |
| topic | Territorial Marketing Sustainability Low-density territories Tourism Rural areas |
| topic_facet | Territorial Marketing Sustainability Low-density territories Tourism Rural areas |
| url | http://hdl.handle.net/10198/36256 |
| visible | 1 |