Publicação
Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature
| Resumo: | Rural tourism has become a truly relevant economic activity, with visible impacts (social and economic) to regional and national development and overall sustainability. The sole characteristics of rural destinations make them extremely attractive to tourists that search for experiences away from the massified and more urban areas. Despite this increase in the demand, in order to remain competitive and trigger its development and ensure sustainability, rural destinations need to ensure a twofold approach, first continuously create innovative and engaging tourism experiences, and secondly implement continuously innovative marketing approaches. Hence, to fully understand the state of the art in what concerns the incorporation of innovation by rural tourism marketeers, a systematic literature review focused on that same topic has been performed, the achieved set of 66 articles has been thoroughly analysed, and multiple results of this procedure are presented. |
|---|---|
| Autores principais: | Rodrigues, Sónia |
| Outros Autores: | Correia, Ricardo; Gonçalves, Ramiro Manuel; Martins, José |
| Assunto: | Rural tourism Innovation Marketing Sustainability Systematic literature review |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867173025701429248 |
|---|---|
| author | Rodrigues, Sónia |
| author2 | Correia, Ricardo Gonçalves, Ramiro Manuel Martins, José |
| author2_role | author author author |
| author_facet | Rodrigues, Sónia Correia, Ricardo Gonçalves, Ramiro Manuel Martins, José |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Rodrigues, Sónia\"},{\"Person.name\":\"Correia, Ricardo\",\"Person.identifier.orcid\":\"0000-0002-0132-4002\"},{\"Person.name\":\"Gonçalves, Ramiro Manuel\"},{\"Person.name\":\"Martins, José\",\"Person.identifier.orcid\":\"0000-0002-7787-6305\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Rodrigues, Sónia Correia, Ricardo Gonçalves, Ramiro Manuel Martins, José |
| datacite.date.Accepted.fl_str_mv | 2021-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2021-12-15T22:08:23Z |
| datacite.date.embargoed.fl_str_mv | 2021-12-15T22:08:23Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_16ec |
| datacite.subjects.subject.fl_str_mv | Rural tourism Innovation Marketing Sustainability Systematic literature review |
| datacite.titles.title.fl_str_mv | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Rodrigues, Sónia Correia, Ricardo Gonçalves, Ramiro Manuel Martins, José |
| dc.date.Accepted.fl_str_mv | 2021-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2021-12-15T22:08:23Z |
| dc.date.embargoed.fl_str_mv | 2021-12-15T22:08:23Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/24508 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Springer |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_16ec |
| dc.subject.none.fl_str_mv | Rural tourism Innovation Marketing Sustainability Systematic literature review |
| dc.title.fl_str_mv | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_5794 |
| description | Rural tourism has become a truly relevant economic activity, with visible impacts (social and economic) to regional and national development and overall sustainability. The sole characteristics of rural destinations make them extremely attractive to tourists that search for experiences away from the massified and more urban areas. Despite this increase in the demand, in order to remain competitive and trigger its development and ensure sustainability, rural destinations need to ensure a twofold approach, first continuously create innovative and engaging tourism experiences, and secondly implement continuously innovative marketing approaches. Hence, to fully understand the state of the art in what concerns the incorporation of innovation by rural tourism marketeers, a systematic literature review focused on that same topic has been performed, the achieved set of 66 articles has been thoroughly analysed, and multiple results of this procedure are presented. |
| dirty | 0 |
| eu_rights_str_mv | restrictedAccess |
| format | conferencePaper |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/d21bf8e2-34c5-4967-86f5-63f046b9da0e/download |
| id | ipb_2ca0c620a690c47f99afbcd8035abacf |
| identifier.url.fl_str_mv | http://hdl.handle.net/10198/24508 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
| network_acronym_str | ipb |
| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/24508 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Rodrigues, Sónia Correia, Ricardo Correia, Ricardo https://www.ciencia-id.pt/8C10-37EE-796D 8C10-37EE-796D http://orcid.org/0000-0002-0132-4002 0000-0002-0132-4002 Gonçalves, Ramiro Manuel Martins, José Martins, José https://www.ciencia-id.pt/BC19-7E23-DA8C BC19-7E23-DA8C http://orcid.org/0000-0002-7787-6305 0000-0002-7787-6305 |
| publishDate | 2021 |
| publisher.none.fl_str_mv | Springer |
| reponame_str | Biblioteca Digital do IPB |
| repository_id_str | urn:repositoryAcronym:ipb |
| service_str_mv | urn:repositoryAcronym:ipb |
| spelling | engSpringerpt_PTRural tourism has become a truly relevant economic activity, with visible impacts (social and economic) to regional and national development and overall sustainability. The sole characteristics of rural destinations make them extremely attractive to tourists that search for experiences away from the massified and more urban areas. Despite this increase in the demand, in order to remain competitive and trigger its development and ensure sustainability, rural destinations need to ensure a twofold approach, first continuously create innovative and engaging tourism experiences, and secondly implement continuously innovative marketing approaches. Hence, to fully understand the state of the art in what concerns the incorporation of innovation by rural tourism marketeers, a systematic literature review focused on that same topic has been performed, the achieved set of 66 articles has been thoroughly analysed, and multiple results of this procedure are presented.application/pdfpt_PTInnovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literatureRodrigues, SóniaPersonalCorreia, RicardoDSpacehttp://dspace.org/items/99a2c38b-f63f-444f-809e-e3a9f73e732fDSpacehttp://dspace.org/items/99a2c38b-f63f-444f-809e-e3a9f73e732fCorreiaRicardoCiência IDhttps://www.ciencia-id.pt8C10-37EE-796DORCIDhttp://orcid.org0000-0002-0132-4002Scopus Author IDhttps://www.scopus.com37085131800Gonçalves, Ramiro ManuelPersonalMartins, JoséDSpacehttp://dspace.org/items/9a3a730e-b304-424c-9325-35f43c88f16cDSpacehttp://dspace.org/items/9a3a730e-b304-424c-9325-35f43c88f16cMartinsJoséCiência IDhttps://www.ciencia-id.ptBC19-7E23-DA8CORCIDhttp://orcid.org0000-0002-7787-6305Researcher IDhttps://www.researcherid.comB-5280-2014Researcher IDhttps://www.researcherid.comN-7005-2018Scopus Author IDhttps://www.scopus.com35321317600HostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISBNIsPartOf978-3-030-90240-7DOIIsPartOf10.1007/978-3-030-90241-4_502021-12-15T22:08:23Z20212021-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/24508http://purl.org/coar/access_right/c_16ecrestricted accessRural tourismInnovationMarketingSustainabilitySystematic literature review1833502 bytesother research producthttp://purl.org/coar/resource_type/c_5794conference paper2021http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_16ecapplication/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/d21bf8e2-34c5-4967-86f5-63f046b9da0e/downloadFirst International Conference, ARTIIS1485653663Equador |
| spellingShingle | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature Rodrigues, Sónia Rural tourism Innovation Marketing Sustainability Systematic literature review |
| status | SINGLETON |
| subject.fl_str_mv | Rural tourism Innovation Marketing Sustainability Systematic literature review |
| title | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| title_full | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| title_fullStr | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| title_full_unstemmed | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| title_short | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| title_sort | Innovative marketing approaches as triggers to rural tourism sustainability: an in-depth analysis to existing literature |
| topic | Rural tourism Innovation Marketing Sustainability Systematic literature review |
| topic_facet | Rural tourism Innovation Marketing Sustainability Systematic literature review |
| url | http://hdl.handle.net/10198/24508 |
| visible | 1 |