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Analytical management and ways to improve the product range of LLC «Kovelskiy hlibokombinat»

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Detalhes bibliográficos
Resumo:The main objective of this research is focus in the management analysis of the formation of the assortment policy of an enterprise. Achieving the purpose of the study was made by defining the essence, significance and goals of the assortment policy of the enterprise; method, which we can assess the effectiveness of this enterprise; evaluation of the same efficiency by the chosen method of evaluation, as well as formation of proposals to improve the formation of the assortment policy of the enterprise. For this study it was used the method of "Markon matrix", where at the output it was get a ready-made matrix with the analysed strategic areas of the enterprise management on the basis of what is possible to speak about their competitiveness. The main results showed that the commodity assortment LLC "Kovelskiy hlibokombinat" is ineffective and not optimal. And every year its competitiveness is deteriorating. The main proposals for the improvement of its optimality were proposals for the introduction into the production of new products in order to change the structure of the commodity assortment of the enterprise and the possibility to adapt it to the needs of its market and increase assortment of commodity in the fight against the main competitors of the enterprise for the main market share. The model of variants of new products was offered and the calculation of future sales of this product was carried out. Also, one of the main proposals was an offer of growth of business activity in the field of marketing, as compared to the main competitors, marketing at the enterprise is very weak, namely advertising events and branding.
Autores principais:Zbyshko, Kostiantyn
Assunto:Assortment policy Product range of the enterprise Methods of managerial analysis Markon matrix
Ano:2019
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB

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