Publicação

Determinants of digital wallet in pakistan using doi model: an exploratory research

Ver documento

Detalhes bibliográficos
Resumo:The current study was designed to identify the determinants of digital wallets usages in Pakistan using DOI Model. This is a descriptive and exploratory research using mostly primary quantitative data. Both primary and secondary data is collected to answer the research questions. Primary data was collected through a survey by questionnaire survey based on DOI model that has been explained theoretically in the literature review section. The questionnaire was based on the factors determined in the model that test variables like adoptability, trialability, relative advantage, compatibility, complexity, observability and perceived risk associated with the technology. The sample consist of both young and middle age people either employed in government sector, private job or in a business. The study results indicated that factors like relative advantage, compatibility, complexity and perceived risk are the most important determinants of e-wallets in Pakistan. People do not find E-Wallets compatible with their lifestyle and consider the procedures confusing and complex. The percentage of perceived risk is also found to be very high as people believe that their personal and financial information is not safe with these applications. The discussion reveals that despite of these determinants there is potential of growth for digital payment systems in developing countries. People are slowly and gradually becoming aware of the benefits associated with digital payment systems. The study results are particularly important for e- wallet service providers in developing countries as they can use these results to devise their business and market strategy accordingly. The study also provided some recommendations that can be used as key points while promoting E-Wallet services.
Autores principais:Atiqa, Sameen
Assunto:Digitalization E-Wallets DOI Model Determinants of E-wallets
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB

Registos relacionados

Registos relacionados