Publicação
Digital communication of museums in Porto and Northern Portugal
| Resumo: | In recent years, museums have seen an increase in the number of assistive technologies they use to engage visitors. Information and Communication Technologies (ICT) offer new opportunities in the museum environment, whether indoors or outdoors, by adopting interactive cultural experiences that are accessible to all visitors. In this sense, the main aim of this research was to identify and analyse the digital tools and communication techniques used by museums, both on the web and on-site, which promote Digital Communication. In the first phase, to analyse the museums' websites, a matrix of variables was created to define Digital communication based on the digital tools and communication techniques identified in the literature review. The analysis resulted in a matrix that defines Digital communication in three dimensions: visibility, usability, and interactivity. For each of these dimensions, variables were identified that could be observed and tested to be considered active on museum websites. In the second phase, an online questionnaire was applied to all the museums in the sample to gather additional information. The results obtained from the analysis of the websites are lower than expected, as none of the websites identified all the variables mentioned. Analysis of the questionnaires shows a more significant concern for the diversity of visitors due to the combination of multi-format communication techniques with digital tools. |
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| Autores principais: | Cascais, Elisabete |
| Outros Autores: | Esteves, Elsa Tavares; Morais, Elisabete Paulo |
| Assunto: | museum communication digital tools |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | In recent years, museums have seen an increase in the number of assistive technologies they use to engage visitors. Information and Communication Technologies (ICT) offer new opportunities in the museum environment, whether indoors or outdoors, by adopting interactive cultural experiences that are accessible to all visitors. In this sense, the main aim of this research was to identify and analyse the digital tools and communication techniques used by museums, both on the web and on-site, which promote Digital Communication. In the first phase, to analyse the museums' websites, a matrix of variables was created to define Digital communication based on the digital tools and communication techniques identified in the literature review. The analysis resulted in a matrix that defines Digital communication in three dimensions: visibility, usability, and interactivity. For each of these dimensions, variables were identified that could be observed and tested to be considered active on museum websites. In the second phase, an online questionnaire was applied to all the museums in the sample to gather additional information. The results obtained from the analysis of the websites are lower than expected, as none of the websites identified all the variables mentioned. Analysis of the questionnaires shows a more significant concern for the diversity of visitors due to the combination of multi-format communication techniques with digital tools. |
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