Publicação
The effect of wine tourism experiences on wine brands
| Resumo: | Wine tourism takes on a clear hedonic dimension, being especially prone to the design of experiences. The characteristics of wine tourism make this product quite compatible with the rural areas and with an evident capacity of sustainable development. Most of the studies that characterize the wine tourism experiences have a clear focus on the demand side. This paper aims at obtaining a greater insight into the leverage of the wine brands through positive experiences associated with wine tourism. Sustained on the Grounded Theory, a deep analysis of the perception that the cellars/farms have about the effect of their touristic offer on their wine brands was carried out. While there is no use of concrete measures on the supply-side, we found that there is the conviction of a reciprocal leverage effect between wine tourism experiences and wine brands. Despite the exploratory nature of this paper we conclude that wine experiences and brand value and awareness reinforce which other in an interactive and dynamic way. |
|---|---|
| Autores principais: | Correia, Ricardo |
| Outros Autores: | Meneses, Raquel; David, Sílvia |
| Assunto: | Wine tourism Experiences Wine producers Wine brands Marketing |
| Ano: | 2016 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867173101765132288 |
|---|---|
| author | Correia, Ricardo |
| author2 | Meneses, Raquel David, Sílvia |
| author2_role | author author |
| author_facet | Correia, Ricardo Meneses, Raquel David, Sílvia |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Correia, Ricardo\",\"Person.identifier.orcid\":\"0000-0002-0132-4002\"},{\"Person.name\":\"Meneses, Raquel\"},{\"Person.name\":\"David, Sílvia\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Correia, Ricardo Meneses, Raquel David, Sílvia |
| datacite.date.Accepted.fl_str_mv | 2016-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2018-03-27T08:45:51Z |
| datacite.date.embargoed.fl_str_mv | 2018-03-27T08:45:51Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Wine tourism Experiences Wine producers Wine brands Marketing |
| datacite.titles.title.fl_str_mv | The effect of wine tourism experiences on wine brands |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Correia, Ricardo Meneses, Raquel David, Sílvia |
| dc.date.Accepted.fl_str_mv | 2016-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2018-03-27T08:45:51Z |
| dc.date.embargoed.fl_str_mv | 2018-03-27T08:45:51Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/16562 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Wine tourism Experiences Wine producers Wine brands Marketing |
| dc.title.fl_str_mv | The effect of wine tourism experiences on wine brands |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | Wine tourism takes on a clear hedonic dimension, being especially prone to the design of experiences. The characteristics of wine tourism make this product quite compatible with the rural areas and with an evident capacity of sustainable development. Most of the studies that characterize the wine tourism experiences have a clear focus on the demand side. This paper aims at obtaining a greater insight into the leverage of the wine brands through positive experiences associated with wine tourism. Sustained on the Grounded Theory, a deep analysis of the perception that the cellars/farms have about the effect of their touristic offer on their wine brands was carried out. While there is no use of concrete measures on the supply-side, we found that there is the conviction of a reciprocal leverage effect between wine tourism experiences and wine brands. Despite the exploratory nature of this paper we conclude that wine experiences and brand value and awareness reinforce which other in an interactive and dynamic way. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/47e9c666-7937-493c-911b-e43a148732f7/download |
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| identifier.url.fl_str_mv | http://hdl.handle.net/10198/16562 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
| network_acronym_str | ipb |
| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/16562 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Correia, Ricardo Correia, Ricardo https://www.ciencia-id.pt/8C10-37EE-796D 8C10-37EE-796D http://orcid.org/0000-0002-0132-4002 0000-0002-0132-4002 Meneses, Raquel David, Sílvia |
| publishDate | 2016 |
| reponame_str | Biblioteca Digital do IPB |
| repository_id_str | urn:repositoryAcronym:ipb |
| service_str_mv | urn:repositoryAcronym:ipb |
| spelling | engpt_PTWine tourism takes on a clear hedonic dimension, being especially prone to the design of experiences. The characteristics of wine tourism make this product quite compatible with the rural areas and with an evident capacity of sustainable development. Most of the studies that characterize the wine tourism experiences have a clear focus on the demand side. This paper aims at obtaining a greater insight into the leverage of the wine brands through positive experiences associated with wine tourism. Sustained on the Grounded Theory, a deep analysis of the perception that the cellars/farms have about the effect of their touristic offer on their wine brands was carried out. While there is no use of concrete measures on the supply-side, we found that there is the conviction of a reciprocal leverage effect between wine tourism experiences and wine brands. Despite the exploratory nature of this paper we conclude that wine experiences and brand value and awareness reinforce which other in an interactive and dynamic way.application/pdfpt_PTThe effect of wine tourism experiences on wine brandsPersonalCorreia, RicardoDSpacehttp://dspace.org/items/99a2c38b-f63f-444f-809e-e3a9f73e732fDSpacehttp://dspace.org/items/99a2c38b-f63f-444f-809e-e3a9f73e732fCorreiaRicardoCiência IDhttps://www.ciencia-id.pt8C10-37EE-796DORCIDhttp://orcid.org0000-0002-0132-4002Scopus Author IDhttps://www.scopus.com37085131800Meneses, RaquelDavid, SílviaHostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISSNIsPartOf2331-9577DOIIsPartOf10.13189/ujm.2016.0409052018-03-27T08:45:51Z20162016-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/16562http://purl.org/coar/access_right/c_abf2open accessWine tourismExperiencesWine producersWine brandsMarketing351007 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal article2016http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/47e9c666-7937-493c-911b-e43a148732f7/downloadUniversal Journal of Management49508515 |
| spellingShingle | The effect of wine tourism experiences on wine brands Correia, Ricardo Wine tourism Experiences Wine producers Wine brands Marketing |
| status | SINGLETON |
| subject.fl_str_mv | Wine tourism Experiences Wine producers Wine brands Marketing |
| title | The effect of wine tourism experiences on wine brands |
| title_full | The effect of wine tourism experiences on wine brands |
| title_fullStr | The effect of wine tourism experiences on wine brands |
| title_full_unstemmed | The effect of wine tourism experiences on wine brands |
| title_short | The effect of wine tourism experiences on wine brands |
| title_sort | The effect of wine tourism experiences on wine brands |
| topic | Wine tourism Experiences Wine producers Wine brands Marketing |
| topic_facet | Wine tourism Experiences Wine producers Wine brands Marketing |
| url | http://hdl.handle.net/10198/16562 |
| visible | 1 |