Publicação
The importance of touristic collaborative networks for peripheral regions: the CRECEER project
| Resumo: | This chapter describes a specific project that was coordinated and implemented by a Higher Education Institution (HEI), the Polytechnic Institute of Bragança (IPB) to increase regional competitiveness. The project named “Creation of business cooperation networks in rural cross-border regions between companies in the gourmet agri-food and tourism sectors”, with the Portuguese acronym CRECEER, was implemented in two regions, Douro and Terras de Trás-os-Montes. In order to increase the competitiveness of companies located in peripheral regions, the project focused in enhancing the quality of their supply, their visibility, the development of a common framework for online business, and the creation of a collaborative network that jointly commercialized gourmet products and touristic services. The implementation of the project, the activities developed, and the results obtained through the creation of a regional collaborative network with different participants, will be described. |
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| Autores principais: | Fernandes, Joana |
| Outros Autores: | Pires, Luís; Nogueira, Sónia P. |
| Assunto: | Business cooperation Collaborative network Gourmet products Agri-food sector Tourism sector Rural regions |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | capítulo de livro |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | This chapter describes a specific project that was coordinated and implemented by a Higher Education Institution (HEI), the Polytechnic Institute of Bragança (IPB) to increase regional competitiveness. The project named “Creation of business cooperation networks in rural cross-border regions between companies in the gourmet agri-food and tourism sectors”, with the Portuguese acronym CRECEER, was implemented in two regions, Douro and Terras de Trás-os-Montes. In order to increase the competitiveness of companies located in peripheral regions, the project focused in enhancing the quality of their supply, their visibility, the development of a common framework for online business, and the creation of a collaborative network that jointly commercialized gourmet products and touristic services. The implementation of the project, the activities developed, and the results obtained through the creation of a regional collaborative network with different participants, will be described. |
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